Top Tips to Optimize and Prepare Your Magento 2 Store for the Holiday Season

Big days are coming for ecommerce stores with the holiday season at your doorstep!

The frequency of buying and selling for ecommerce stores increases during the holiday season, which is why it’s an important time for store owners around the world. The holiday season is a great opportunity to boost the sales of your store.

As you already know, Magento 2 is the most famous and preferred platform for ecommerce stores everywhere. So, make sure your Magento 2 store is optimized and ready for the holiday season in order to solve all the barriers that can occur.

To every Magento 2 store owner, I want to ask an important question:

Is your Store ready and optimize for the coming holiday season?

If not, don’t worry! Here are the tips to optimize your Magento 2 store for the holiday season in order to get a large number of sales:

Now, let’s start discussing each tip with their solutions:

Make Your Magento 2 Fast

Speed and performance is an important tactic to boost your online store’s sales because if your store has sluggish speed then it is highly likely that a user will not stay in your store. What’s worse is that during the holidays, the ratio of users can be higher so you can lose a large number of customers due to the slow speed of your store.

By default, Magento 2 store is not slow, but if your store is not properly configured according to its requirements, then your site can experience slow speeds. Here’s a step by step guide to making your Magento 2 fast: Why Magento 2 Is Slow? And How to Make it Fast.

Update Magento 2

Magento regularly releases its new updates for more improvements like performance, security and many others. So, I highly recommend you to update your Magento 2 store to the latest version for the holiday season. Here’s a step by step guide to update your Magento 2 store: How to Update Magento 2 Using Composer.

Install Theme in Magento 2

A website’s theme is one the greatest tactics to get a user’s attention and to force them to stay in the store. Make sure your store’s theme is related to the holiday season so that it attracts the users. You can find many beautiful themes for your Magento 2 store and after getting the theme, just install it to your store. Here’s a guide to install a theme in your Magento 2 store: How to Install Theme in Magento 2.

Setup PayPal Payment Gateway in Magento 2

PayPal is the most common payment gateway, which is used by a large number of users. If your store has multiple payment options but not PayPal, then it can cause your sales to decrease.

Just imagine that you have a large audience on your store during the holidays but their preferred payment option is PayPal.

Ensure that your store has a PayPal payment option. Here’s a step by step guide to setup PayPal in Magento 2: Setup PayPal Payment Gateway in Magento 2.

Add Quantity Increment and Decrement Button

You can get a lot of traffic to your store during the holidays, but if you do not provide easy options on your store that can save their time then your store would likely fail in converting your traffic to customers. An Increment and a Decrement button for the quantity on the product page is a good option that can help users to increase or decrease the quantity of their desired product rather than insert numbers on their own. Here’s a step by step guide to Add Increment and Decrement Button in Magneto 2 Product Page: Add Quantity Increment and Decrement Button in Magento 2 with KnockoutJS.

Add YouTube Videos on Product Pages in Magento 2

Adding videos of the product on the product page is great for for satisfying your customer as they explain most of the details of your product. Your customer can understand the product faster and take quick decisions, which is ultimately helpful for boosting sales. So, for this holiday season, adding a YouTube video of your store’s products on the product pages is another good tactic.To implement it, here’s a step by step guide: How to Add YouTube Videos on Product Pages in Magento 2.

Create Configurable Product in Magento 2

Allowing multiple options (sizes, colors) on some products and customization options can also play a huge role. You can create configurable products and also set different prices on each of these options. Here’s a step by step guide to creating a configurable product: How to Create Configurable Product in Magento 2.

Create Coupon Code in Magento 2

You can offer your customers discount prices in the holiday season. For offering discount prices you can use coupon codes which users have to use to avail the discount offer. You can send this coupon codes in newsletters or include in catalogs, advertising etc. To create a coupon code here’s a step by step guide: How to Create Coupon Code in Magento 2.

Add Grouped and Bundled Products in Magento 2

For the upcoming holiday season, add grouped and bundled products in your Magento 2 store. Grouped products and bundled products work because you offer a group of products at affordable prices. In grouped products, the price is fixed whereas in Bundled products the price can be static or dynamic and users can customize the group from the options provided. Here are the step by step guides for adding both grouped and bundled products:

How To Add Grouped Products in Magento 2

How to Create Bundle Products In Magento 2

Extra Tab on Product Page

The more you satisfy your customer about the product, the more your product can sell. If you have more descriptive details about your product, the better it is. To include additional information about a product, you need an extra tab on the product page. So put an extra tab on your Magento 2 store product for your customers. Here’s a step by step guide on how to add another tab on the product page of your store: How To Add a Custom Tab in Magento 2.

Display Products on Homepage in Magento 2

The homepage is the most important page of your store where you can attract users to buy products. Display those products on the homepage that are trending for the holiday season and those which you think have great potential. Here’s a step by step guide to display products on the homepage in Magento 2: How to Display Products on Homepage in Magento 2.

Enable SSL in Magento 2

Make sure your Magento 2 store uses SSL Certificate. Giving your customers a piece of mind about their privacy is important to satisfy them. SSL is used to protect the user’s private information because the data between customer and store remains secure during transactions.

If your store doesn’t use SSL, then your customer will not feel safe using private information like login credentials, credit card information, and other details. So, first purchase SSL and enable it on your store. Here’s the step by step guide to enable SSL in your Magento 2 store: How to Enable SSL in Magento 2.

Add Blog to Store

Having huge traffic on your store can increase chances for a large number of sales. You can get more traffic with the help of a blog. You can post articles related to the holiday season and share it with them on social media to get user attention so that you can get more traffic to your store.

As Magento is a good choice for an ecommerce store, so too is WordPress for blogging. Here’s a step by step guide to add WordPress to your Magento 2 store for blogging: How to Integrate WordPress in Magento 2.

SEO Optimized Store

SEO – Search Engine Optimization ranks your store higher in organic search results. Hence, your store must be fully optimized with the best SEO practices. The users which land on your store from organic search results is the best kind of traffic as there are maximum chances that they convert into your customers. So, here are some guides for your Magento 2 SEO:

Reliable Hosting to Avoid Downtime

During the holiday season, there are greater chances for your store to get more traffic. So make sure your store is capable of handling this traffic without any downtime. As Magento 2 is itself a powerful ecommerce store so I will recommend you to host your store on a managed Magento hosting.

There are many managed Magento hosting providers like Cloudways, Nexcess, and MGT-Commerce, etc. I recommend using Cloudways as they also offer discounts on their Magento Hosting. Here are the details:

  • Offer: $25 OFF
  • Promo Code: MAG25

Final Words

Optimize your Magento 2 store for the holiday season and enjoy the sales. If you think I have missed out any important tip or want to discuss something related to this guide, feel free to use the comment box below and I will get back to you!

About Author

Syed Muneeb Ul Hasan is an expert in PHP and Magento, he prefers to educate users in implementing and learning Magento. When not working, he loves to watch cricket.