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Glossary

Upselling

A sales technique that persuades a customer to buy something additional or expensive while making a purchase. This business strategy makes the customer get exposed to other options that he perhaps had not considered, with an attempt to make a more profitable sale. Usually, ecommerce page detail webpages show “people who bought this also bought” section.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Upselling

A sales technique that persuades a customer to buy something additional or expensive while making a purchase. This business strategy makes the customer get exposed to other options that he perhaps had not considered, with an attempt to make a more profitable sale. Usually, ecommerce page detail webpages show “people who bought this also bought” section.

Usability

The ease and efficiency with which your customers can use and interact with your website, central to the quality of their experience and your conversion rate. Elements that improve usability of a website are user interface (UI) and user experience (UX)

User Experience (UX)

This is the visitor’s overall experience about using a particular product, system or service especially in terms of how easy or pleasing it is to use it. This is always subjective and thus the only way of measuring this is to get engage with customers and ask for their feedback.

User Interface (UI)

A way in which everything is designed to facilitate users to interact with an application or a website. This is also known as a Graphical User Interface (GUI). Trends immensely impact UX, thus it’s important to know what it is the audience seeks and how much time they have to read through the webpage.

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