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Glossary

Top of the Funnel

Any touch-point that begins an interaction of a customer with the company. This is usually the first point of engagement and interaction of a business with a visitor. Metrics related to the top of the funnel comprise of page views, time on page, and a number of visitors.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Top of the Funnel

Any touch-point that begins an interaction of a customer with the company. This is usually the first point of engagement and interaction of a business with a visitor. Metrics related to the top of the funnel comprise of page views, time on page, and a number of visitors.

Tax

Refers to the sales tax associated with an online sale. Sales tax is a small percentage of a sale tacked on to that sale by an online retailer. Tax variations depends on the country and it’s respective policies.

Third Party Payment Processor

A company that handles merchant account payments from various channels such as credit or debit cards for merchant acquiring banks. These ensure that payments are valid for parties that don’t have the facility to pay with ease.

Time Lag

The number of days in between the visits before a multi-channel conversion is completed by the visitor.

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