Do You Struggle With Ecommerce Terminology?

If the answer is yes, this ecommerce glossary is just for YOU. Go ahead and search for an ecommerce word that eludes you!

Ecommerce Glossary


A hardware or software component that stores data so that future requests for that data can be served faster. The data stored in a cache might be the result of an earlier computation or a copy of data stored elsewhere.

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The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.


A hardware or software component that stores data so that future requests for that data can be served faster. The data stored in a cache might be the result of an earlier computation or a copy of data stored elsewhere.

Canonical URL

It is an HTML element usually found in the <head> section of the webpage that helps webmasters prevent duplicate content issues in search engine optimization by specifying the “canonical” or “preferred” version of a web page. For instance, a website can have multiple URLs each for a specific platform, however, the Canonical URL tells the search engine which is the true source of information.

Cart Abandonment Rate

An online shopping metric which shows the ratio of a number of abandoned shopping carts to the number of completed orders. An abandoned shopping cart is when a user places products on his virtual shopping cart but does not complete the order. Cart abandonment rate is usually analyzed by reassessing the conversion funnel and picking out the hot spots on the webpage.


A comprehensive list of the products in the inventory of a store. This contains all the data related to the products including product images, descriptions, specifications, price and user reviews.

Content Delivery/Distribution Network (CDN)

A geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and high performance by distributing the service spatially relative to end-users


The checkout process is the process that a customer must go through when finalizing the purchase of their selected items in the cart. This is the final phase of the buying journey of a visitor/user.

Click Through Rate (CTR)

The ratio that shows the number of clicks on a specific link or ad to the total number of visitors browsing through that page or ad. CTR is measured for a webpage, advertisements or links in emails which helps to determine the success of online marketing campaign. The CTR helps online retailers to understand the effectiveness of keywords and performance of the ads or email campaigns.

Closed-Loop Marketing

An effective method used by companies for the purpose of analytics to achieve better insights into marketing campaigns that lead to ROI.through higher conversion rate.

Content Management System (CMS)

CMS is a back-end solution developed to control the content of the website which is the front-end. This software application allows you to create, edit, maintain, publish, and display content on the Internet from a single administration tool. Examples of CMS are WordPress, Magento, Drupal, Joomla and more.

Cohort Analysis

An analysis of customer behavior which is separated into groups of people with same attributes. It involves examining how specific characteristics of a cohort (group) changes over time. Such groups could be classified as new users and total users.

Configurable Product

A representation of all variants of a product generated due to different attributes. These often comprise of options in size, color and customizations of the product being viewed in the product detail page.


A point when an anonymous website visitor converts to a customer after making a purchase. Thus the result of the response to a Call-To-Action is called conversion. Conversions depend on the purpose of the CTA on the webpage whether it is to get more subscribers, fill up feedback polls, trigger downloads or sign up to the service.

Conversion Funnel

In ecommerce the series of events that occur during the customer’s journey of buying goods online. It is a journey right from initiating the purchase to the navigation process and ultimately to convert into a sale. A conversion funnel also helps map out the effective positioning of the CTA.

Conversion Rate

A marketing concept measured in a percentage that defines the rate at which visitors convert on a site. This means dividing the number of people who transformed into paying customers by the number of visitors that visited the site. Conversion rates are dependant on the CTA so it could be customers, subscribers, and followers

Coupon Code

A series of numbers or letters that visitors and online shoppers can enter at the checkout phase. This gives them access to otherwise hidden special offers or discounts.

Conversion Rate Optimization (CRO)

The process of tweaking design, layout and text on your site to delivered a measured, consistent hike in conversion rates. Conversion rates improve based on trends and bringing variation in the type of content such as images, videos, infographics etc


A practice of selling additional services or products to the customers who has already made a purchase. It involves encouraging existing customers to buy related or complementary products related to the selected items. This is a marketing tactic most widely used by online retailers.


Cascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language like HTML.

Call To Action (CTA)

The heading or phrase on your page encouraging the visitor to take action and click your buy button. CTAs have a proven impact on conversion rates. These are usually found in areas of emphasis with bold and large fonts to gain attention.


A currency is a system of money in common use, especially for people in a nation. Examples of this can be USD, British Pound and even digital currency like Bitcoin and Ripple.

Customer Acquisition Cost (CAC)

CAC is a business metrics which refers to the cost associated in acquiring and convincing potential customers. This helps in determination of the allocation of resources while simultaneously converting visitors to customers.

Customer Lifetime Value (CLV)

This metric is a prediction of the total net profit an eCommerce company would make from the lifetime relationship with a given customer. CLV is synonymous to Lifetime Customer Value (LCV) and or Lifetime value (LTV)

Customer Relationship Management (CRM)

A practice that helps an organization to manage and analyze customer’s interactions throughout the customer life-cycle. This helps in improving customer relationship to achieve business goals. It serves to enhance the customer’s overall experience by providing enhanced customer service and products. Salesforce is one of the leaders in the industry that provides business with CRM solutions.

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