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Glossary

eBay

An ecommerce giant, auction site eBay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on eBay, with the option to auction or set a Buy It Now price. Ecommerce sellers often use eBay as an alternative 3rd party marketplace, in addition to selling through their own site. A lot of sellers place old or used products on this platform.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

eBay

An ecommerce giant, auction site eBay allows retailers access to a market of buyers. Sellers pay a listing fee and a percentage of the sale of the item on eBay, with the option to auction or set a Buy It Now price. Ecommerce sellers often use eBay as an alternative 3rd party marketplace, in addition to selling through their own site. A lot of sellers place old or used products on this platform.

Ecommerce

An online retail platform, of selling products online and on mobile through shops, 3rd party marketplaces. Examples of such platforms are Amazon and eBay, and even Facebook Marketplace.

Elastic Search

An advanced solution which provides your store with highly accurate, fast and flexible search. It provides realtime searches and can even scan through documents and images based on more than just meta data.

Engagement Rate

A metric used to measure how much a visitor gets engaged to the given piece of content or ad. It shows a percentage of the people who came to the site, noticed the ad or content and have interacted or engage with it. Engagements could be clicking it, sharing it or viewing it for a period of time.

Evolutionary Algorithms

A type of algorithm put to use in generating artificially intelligent ecommerce systems. Evolutionary algorithms test variables, find a winner and reset on loop, optimizing the sales funnel to drive gradual, consistent improvements in conversion performance. The best example of this type of programming is Google’s search engine.

Extensions

A plethora of features and functionalities that are either free or with a price tag that is used to help in setting up ecommerce store and personalize the experience for a user. The user/member sets these based on their preference. Examples of these extensions can be Magento themes, plugins etc.

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