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Glossary

B2B (Business to Business)

This kind of ecommerce consists of dealings related to the goods and services between two brands. These are often conducted between companies and include conventional wholesalers and producers dealing with retailers.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

B2B (Business to Business)

This kind of ecommerce consists of dealings related to the goods and services between two brands. These are often conducted between companies and include conventional wholesalers and producers dealing with retailers.

BigCommerce

An ecommerce solution that packs various powerful features into a single platform.

B2C (Business to Consumer)

The ecommerce related to the transactions and relationship between businesses and the end customers. This retail eCommerce trade takes place online.

Billing Address

The address where the customer’s credit card statement is mailed to. Usually, this is also used to verify and authenticate a customer in the purchase journey before confirming the purchase.

Blog

An informal conversational style of content that contains information or a discussion with the audience. This a that web property on a website or a webpage and is run by an individual or a small group and updated on a daily basis.

Bottom of the Funnel

A critical transaction phase or purchase stage of the online buying journey of a visitor/potential customer. At this stage the visitor has done all the research and is closing in to make a purchase, thus leading to becoming a ‘New Customer’.

Bounce Rate

The percentage of single-page sessions in which no interactions with the page were performed. A bounced session has a duration of 0 seconds.

Bundle Product

When several individual goods or services that are sold to consumers as one combined package. Some retailers only sell certain inventory items as part of a product bundle rather than offering them as either individual or bundled items.

Buy-to-Detail Rate

It is a determination metrics used to identify unique purchases per views of the product details page. Buy-to-Detail Rate helps to understand what products users are purchasing after browsing through the product details.

Buyers Persona

A semi-fictional representation of a potential customer based on market research and real data of the existing customers. While preparing a buyers persona it’s important to consider their journey, behavioral pattern, demographics, goals etc.

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