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Glossary

Lead

A marketing classification used to describe a prospective consumer or organization who expresses interest in a business’s product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, and other marketing efforts. You can also purchase leads from third-party companies.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Lead

A marketing classification used to describe a prospective consumer or organization who expresses interest in a business’s product or service. Businesses gain access to sales leads through advertising, trade shows, direct mailings, and other marketing efforts. You can also purchase leads from third-party companies.

Landing Page

A page on your website where your customers will land on, either from paid traffic or search traffic, designed to maximize the chances of conversion on the desired action. The landing page is usually on the website’s homepage or a campaign page.

Lead Nurturing

Steadily communicating and developing relationships with qualified sales leads who are still potential customers. In this process, leads are sent newsletters, content and promotional materials that keep them engaged in an attempt to head them towards sales.

Logistics

The process of getting your stock in and out, turning around the stock purchases into the sold stock to your customers. The logistics of businesses also include the shipping cost or at times transfer the shipping and delivery cost to the customer.

Long Tail

A retail marketing term used to describe the practice where large volumes of products are sold to smaller amounts of people in contrast to selling a handful of products to many people. It is actually a transition from the hit-focussed marketplace to millions of niche marketplace.

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