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Glossary

Search Engine Results Page (SERP)

The page that is generated by searching for a given phrase on Google. SEO is all about moving up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible. These include meta title and meta description along with keywords of most publications.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Search Engine Results Page (SERP)

The page that is generated by searching for a given phrase on Google. SEO is all about moving up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible. These include meta title and meta description along with keywords of most publications.

SaaS

A software distribution model that provides access to software and its functions remotely as a Web-based service. It is licensed on a subscription basis and is centrally hosted, thus removes the need for organizations to handle installation and maintenance.

Search Engine Optimization (SEO)

A marketing discipline that focuses on getting traffic from organic search results on search engines. This works at improving the visibility of a website or a web page in search engine’s unpaid results.

Shipping Method

This specifies the allowed methods of shipping that is offered to customers. Shipping rates are calculated based on the selected shipping method., banking information and additional overheads.

Shopify

An ecommerce solution for both small and large stores and caters for small and independent shops, as well as large retailers. Shopify is also one of the first ecommerce platforms to integrate innovative features to provide customers a more interactive experience.

Shopping Cart

A tool on the web application that facilitates the purchase of a product or service. Usually has an icon of a shopping cart and shows all the product thumbnails of selected products the user or member had intended to purchase.

SKU

A stock-keeping unit is a string representing the Product unique identifier in your ecommerce shop. Similar to barcodes in the shops, this code is unique to a product for reference between he potential purchaser and the shop owner.

Social Media

A collection of all online communication channels dedicated to forums, microblogging, social networking, social bookmarking etc that facilitates the creation and sharing of information, ideas and other forms of expression. Social Media Platforms include Facebook, Twitter, LinkedIn, Google Plus and IMs that allow users to connect with new contacts.

Social Signals

A ranking factor in Google, drawn from social networks like Twitter, Facebook and Google Plus. Similar to links, they allow Google to determine which websites people are more likely to be interested in looking at, as one element of the wider ranking equation.

Split Testing

A website development method that companies use to compare two web pages to determine which one performs better. There are two variants of the web page which are shown randomly to the prospect and the page which provides a good conversion rate is opted.

SSL

This is a certificate that is used to secure a website as it establishes an encrypted link between the web server and a browser. Most internet users would see an icon symbolizing an SSL certification when they’ve reached a page that initiates an authentication session with the purchaser’s bank.

Stripe

One of the few serious alternatives to Paypal. Slightly more technical to integrate, Stripe competes with Paypal and various other online purchasing services.

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