Do You Struggle With Ecommerce Terminology?

Also known as Part Shipment, which is a special kind of distribution process where the delivery of a shipment takes place in more than one consignment. Bulk purchasing usually has partial shipments to ensure the safety of goods.

The processor used to handle payment transactions on one’s ecommerce store. The payment gateway can be either on-site or off-site, depending on what works best for their business model.

A service that allows you to pay online—using money in your PayPal account, your bank account, or with a credit card—anywhere a merchant displays a PayPal checkout button.

Also known as Point of Purchase (POP), refers to a place where sales are carried out. It is a point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. Usually POS systems comprise of a cash tray and various mode of electronic payments.

A form of advertising where one bids on specific keywords and pays every time someone clicks your advert (and is directed to your website).This form of advertising is commonly found on Facebook and Google.

A percentage of the selling price turned into profit. It is used to measure how well the company can control its cost. The higher the profit margin is, the better the company is thought to control costs.