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Glossary

Net Promoter Score (NPS)

A metric that measures the willingness of customers to recommend the company’s products or services to others. This determines customer loyalty for a company’s brand, products or services. It’s become good practice to take such surveys on the website to perceive products or the whole business from the customer’s perspective.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Net Promoter Score (NPS)

A metric that measures the willingness of customers to recommend the company’s products or services to others. This determines customer loyalty for a company’s brand, products or services. It’s become good practice to take such surveys on the website to perceive products or the whole business from the customer’s perspective.

Native Advertising

A type of online advertising where online content is created for the paid promotion of a brand on media site but resembles the publication’s editorial content. There is no use of traditional ad formats like banner ads etc but includes editorial content like blogs or infographics.

Niche

Goods or services tailored towards a specialized industry, or a select product. Usually products for a niche market are limited and not mass produced.

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