Do You Struggle With Ecommerce Terminology?

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Glossary

Open Rate

A percentage representation of the number of people on the email list that opened a particular email campaign. This percentage is calculated by dividing the number of email messages opened by the total number of email messages sent.

The Complete Ecommerce Dictionary

Here's the complete alphabetical list of ecommerce terms and definitions that will help you familiarize with Ecommerce terms.

Open Rate

A percentage representation of the number of people on the email list that opened a particular email campaign. This percentage is calculated by dividing the number of email messages opened by the total number of email messages sent.

Outsource

This is when a business hires third-party providers to handle elements or functions of their business on their behalf. Outsourcing is commonplace in ecommerce, on everything from web design to logistics and fulfillment.

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