Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.
If WordPress is the best Content Management platform – accounting for one-fifth of the world’s websites – then Magento is considered the most popular Ecommerce platform for almost every eStore. Large brands like Samsung, Nike, Ford, Fox Connect, Lenovo, Olympus, Men’s Health, Vizio, Nestle, and million others – from medium to small commercial enterprises – use Magento around the globe.
Magento’s significant market share in the Ecommerce industry.
The percentage in the screenshot above represents the number of websites using any given technology, divided by the total number of sites using any of the mentioned technologies. The Ecommerce industry is Magento-dominated with 24.6% market share.
With such a significant market share, there are some reasons behind its success. Here are the top 10 reasons to choose Magento for Ecommerce.
1. Open Source
The Magento Community Edition is completely free. You can easily install or use any version of Magento CE you want. If you are a Magento expert, you can accelerate the performance of your Magento store and also promote your ecommerce website with new features and functionalities by developing or installing the Magento modules. You can find a huge library of modules at the Magento Connect/Marketplace. Harnessing the power of open source, the Magento platform is on the top of the Ecommerce industry.
2. Magento Community
The Magento platform is open source, so there is a huge community of developers, programmers, bloggers, project managers, product managers, CEOs, etc. around the world, who help and work with the beloved Magento Community every day. The Magento Community always ensures that everyone is on the same page. It is a safe platform, as well as speedy. Regular updates fulfill the needs of end users.
3. Born to Be an Ecommerce Platform
Although WordPress as the Content Management platform is great, it is not developed for the purpose of serving as the Magento platform. That is why Magento always satisfies people and wins the streak. Magento is the only platform that mostly provides an Ecommerce solution, with more comprehensive features and designs.
The above chart shows the number of websites within the top 10k, 100k, and 1 million sites groups that are categorized as being in the specific vertical.
5. High Performance
Referring to the page load time, query processing time and other dynamic or static operations, once again Magento is the winner. According to the user requirements, only a few hundred milliseconds of latency processing can completely kill the chances of Ecommerce websites with potential customers; Magento with modern technologies such as Varnish, Memcached, Redis, FPC and optimized databases, can entirely satisfy the requirements of ecommerce businesses and their clients.
Magento allows you to perform multiple tasks at the same time, which lets you to work on other important things in the time saved. Merchants and Developers can also manage all of the items, billings, customer information with just a single and user-friendly admin panel.
Magento Developers can always create a unique and stunning user experience/frontend based on multiple device access. Magento also adds an ability to customize the back-end of the store to meet the specific requirements. With Magento, you can also take control of interfaces and processing capabilities of the core solutions of Ecommerce.
8. Mobile Experience
The Magento platform is combined with HTML5 to maximize the shopping experience on mobile. Also, it has an ability to adjust the image size and supports video. Customization is easy and the built-in drag and drop feature, which provides the classy mobile experience.
9. Ease of Integration
Magento allows you to integrate quickly with a large number of third-party services including payment gateway, database applications, transportation, shipping tracking. Also, the Magento platform has built-in Google tools such as Google Analytics, Google Checkout, and Google Base.
10. SEO friendly
Like other platforms, Magento is an open source e commerce platform with SEO friendly. Magento is powered with a lot of built-in features such as SEO friendly URLs, Search Engine, Sitemaps, Positioning Layer, URL Rewrites, Tags, Descriptions, etc.
Magento gets a lot of attention from merchants and developers when it comes to advanced Ecommerce platforms. Developers love it because of its flexibility, as they can do almost anything according to the client’s needs. Merchants love it because of the vast number of functionalities and features Magento provides out of the box.
Magento has so much more to offer, but besides all of these reasons, there is one reason that makes Magento different from other platforms, and that is: