Sometimes your customers wish to buy an item and its related accessories in a single go, which is why you might have seen products being sold as a bundle or in a group on many ecommerce stores. With all related products displayed on a single page, it helps sell more products to a single customer. Moreover, your customer has fewer hassles and steps to go through, making it more convenient for them to shop at your store!
This topic is a part of Product Management Series in Magento 2. You can jump on to the other parts here:
Magento 2 has a built-in option for grouping products together. You can easily put individual products into a group and display them all on one page. Before you get started, there are a few things to know about Magento 2 grouped products. 1- Add single products individually first, mark them as “In-Stock” and also define the number of items in the inventory. 2- All the products in the group will be added to the cart and will be shown individually. Your customer will have the control to remove any single product from the cart. 3- The total price of the products in the group will be a sum of all the single products. You can not define the entire Magento 2 group product price.
Adding Magento 2 Grouped Product
Okay, let’s get down to business!
To add Magento 2 grouped product, sign in to your store’s Admin and navigate to CATALOG -> Products: Here, click on the arrow and select “Grouped Product” as shown in the screenshot below. Next, you will need to fill in the necessary details of the grouped products and also name it accordingly so that it is easier for your customers to judge what you are offering. For this tutorial, I am going to create a group of iPhone 7 + iPhone 7 Case + iPhone 7 Sticker. Make sure you have all the products added to your inventory beforehand for them to appear while adding products to the group.
To add products to this group, scroll down and click on
“Add Products to Group.” Here, select the products you want to add and click
“Add Selected Products.” Next, you should set the default quantity of each product in this group. The default values will be prefilled when your customer clicks on the product page.
Note: The customer can change the quantity anytime he wants of the individual products.
You should also add images of the products on offer in this group to make it visually appealing for your customers.
This is how grouped products look like on the frontend.
The above result means that you have successfully created Magento 2 grouped product. Wrapping Up
That’s it! Now you can create grouped products and let your customers make faster purchase decisions. Adding Magento 2 grouped product can also help increase the visibility of relevant products and can improve sales as well. If you have any questions about the tutorial above or would like to share your thoughts, just leave a comment below.
Frequently Asked Questions
Q1. What is the difference between Grouped Product and Bundle Product? In grouped products, you offer a fixed price which is the sum of all products of the group and customers cannot customize it. On the other hand, in Bundle products, you offer a fixed price but the customers can customize according to their needs. Q2. Can grouped products help increase sales of my store? With the help of grouped products, you offer multiple products as a single product which means that you can sell more products in one instance. So, yes grouped products can play a significant role in increasing your store’s sales.