Articles 
Leveraging the Power of Magento and Amazon for More Ecommerce Profits
- AbdurRahman Lakhani
- June 5, 2018
Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.
In years past, Magento users had to rely on third-party extensions to effectively sell on Amazon. While this certainly wasn’t a deal breaker, it did add an additional layer of complexity which may have kept some Magento users from diving into the Amazon ecosystem.
But with Magento recently announcing native integration with Amazon, there’s no reason why you shouldn’t be selling on Amazon as well as on your own eCommerce site.
Don’t think selling on Amazon is that important? Consider this: In 2017, a whopping 44% of all ecommerce in the United States took place on Amazon. In other words, if you’re not selling on Amazon, you’re missing out on a huge market.
Omnichannel eCommerce can allow you to significantly increase your overall sales and profits. Amazon, who wants you to sell more so they can make more, has a number of specific features that allow you to significantly grow your customer base and scale your business.
Here are 5 ways you can use to leverage the combined power of Magento and Amazon for max profits.
1. Optimize Your Listings For Maximum Search Exposure
Many people don’t think of it this way, but Amazon is a massive search engine. With hundreds of thousands of products spread across hundreds of categories, most people find their products by searching.
This is good news for you. If you know the right listing optimization strategies, you can increase the odds that your product will show up on the first page of Amazon search.
These optimization strategies include:
- Finding high search volume keywords that are related to your products.
- Optimizing your headline and descriptions so that they attract the attention of the Amazon A9 search algorithm.
- Optimizing your headline for maximum click-through rate (CTR).
- Pricing your products appropriately so that they generate larger sales volume
- And much more.
With Magento’s native Amazon integration, you can optimize and manage your listings within Magento instead of trying to manage two separate platforms.
2. Take Advantage of Amazon Sales Tools
Amazon offers a number of specific tools designed to increase your sales. For example, they have a “strikethrough” option for products, where a higher price is crossed off and a lower one inserted.
These tools take advantage of proven sales psychology methods, such as price anchoring, to make customers feel they’re getting a great deal or have a sense of urgency about purchasing.
The new Magento/Amazon integration allows you to utilize these sales tools directly within Magento.
3. List Your Products In Multiple Marketplaces
Selling on Amazon significantly opens up a number of marketplaces where you can sell your products. Using Magento and Amazon, you can easily have your products listed across Amazon’s North American, APAC, and European marketplaces.
Consider how powerful this is. Normally, to reach customers in other countries you would have to advertise to them or somehow create enough content that you would attract organic search traffic.
With Amazon, you can quickly and easily get your products in front of millions of additional people in markets you normally don’t cater to.
4. Utilize the Amazon FBA Program
The Fulfillment by Amazon (FBA) program allows you to send your products to Amazon and then let Amazon handle the distribution logistics. Assuming you meet all the necessary qualifications, participation in Amazon FBA also makes it possible for your products to be Amazon Prime eligible.
This can be a huge win for your business. Amazon Prime customers are always going to choose Prime-eligible products if they’re available.
5. Easily Earn Repeat Business
One of the biggest challenges for standalone eCommerce stores is earning repeat business. Unless you’re a household name, you’re going to have to spend a fair amount of advertising money to get repeat business.
This isn’t the case if you’re selling on Amazon. When someone buys from you on Amazon, Amazon never forgets. They’ll recommend your products to them in the future, as well as to customers who follow similar purchase patterns. Additionally, Amazon will regularly retarget those customers across other platforms, like Facebook.
When you use Magento to sell on Amazon, it’s like Amazon becomes a part of your marketing team.
The Time Is Now
There has never been a better time to start selling on Amazon, especially if you’re a Magento user. Selling on Amazon gives you access to a customer base you could never have otherwise. It also gives you access to sales tools that Amazon has spent millions of dollars developing.
If your competitor’s products are on Amazon and yours aren’t, who’s going to win? Probably your competitor.
Don’t let that happen. Tap into the power of Magento and Amazon today.
Author Bio
This post was written by Skubana, all in one solution that unifies operations for online merchants after the checkout. Skubana automates everything from order management, order fulfillment, inventory management and purchase order management.
