Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.
Mobile has gone viral with convenience-craving consumers, and now marketers are inventing ways to use these mobile channels to attract new customers.
Initially, it was websites that resolved our many day to day issues but ever since Smartphones have crept into our lives and with the gradual increase in its usage, the popularity of mobile applications has been on the rise as well.
The market size for mobile ecommerce is estimated at $40 billion. Mobile visits account for one-third of the traffic on top ecommerce sites. In this user centric technology driven market, it is important that every big, medium or small company must have an app of their own.
Here are 10 reasons why a mobile app is a “must have” and not a “may be” for ecommerce site nowadays:
Smartphones are easy to carry, and it’s a trend nowadays to have one everywhere you go which makes accessing a mobile application easier than websites.
Mobile apps also increase the level of convenience by connecting seamlessly making it a valuable tool to interact with the customers on the go.
Mobile apps make it easy to check inventory levels, manage orders, process payments, analyze daily activity, and view other important information, all in real time.
Going paperless not only cuts the often high costs of paper-oriented tasks, but it also reduces the risk of manual entry errors.
Email has been one of the core methods of updating your customers with the latest information; however, it has lost its charm.
Whether it is about bargain basement priced coupons or merely a suggestion made by your near or dear ones; push notifications are intended for users according to their inclination and become a simple and effective tool to boost the business.
Apps Over Web Browser
Apps give you the freedom from memorizing a store URL or the efforts of logging in as users just click the app icon, and they can view products or deals based on their preferences.
According to a study by ComScore, 78% of the users prefer mobile apps over mobile browsers on Smartphones.
Apps Save Time
Mobile Apps take far less time to perform normal smartphone tasks. Hence, it saves user’s time, and that is exactly what ecommerce mobile shoppers are looking for: to browse products on mobile apps and carry speedy purchase.
Apps Attract Customers
Ecommerce sites offer special discounts if you purchase through their mobile app. This strategy brings users back to your app to see if you have any special offers or discount.
Mobile App even helps gain loyalty from repeat visitors that are frequent buyers, and apps limited browsing capabilities helps the apps to get the undivided attention of the consumers and offer them suggestions on their buying spree.
Apps Sans Frontiers
Have you ever felt that social media platforms know your inner desires by displaying an ad on your social feed?
This is called Laser targeting, where information is collected from your browsing history and through cookies you become part of a specific target audience.
With this technique, mobile apps help businesses raise revenue by increasing efficiency, building consumer and business engagement and enhancing the customer experience irrespective of user’s location.
Apps push Purchases
Mobile apps can be used to encourage customers to follow through on purchases. Often consumers leave sites without completing a purchase due to many circumstances, such as not having a debit/credit card handy or feeling too tiresome to type in account information.
By means of a phone’s GPS, transactional apps can perceive a user’s location and automatically fill in customer details and allure them to finish the purchase.
The most important motivation that should be taken into consideration is to create your own mobile app for gaining customer loyalty. With all the distractions out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, Facebook ads, and email marketing we slowly lose our impact on customers because of the enormous amount of advertising surrounding us all. It’s time to form a real and sincere connection with your clients and making them a loyal lover of your product or service.
Mobile apps are the most the effective way of creating social buzz. The apps have share and like buttons which can be used to circulate information on a larger scale. A well-designed and a functional app can go a long way in earning the trust of the customers.
In this way, it can be used to share the information among friends and relatives. Therefore, there can be a gradual increase in the number of people using a particular app.
Tarang Vyas CTO at Perception System, a leading ecommerce Development Company, founded in 2001. The company has highly talented and experienced team of ecommerce developers.