PHP-based open source CMSs are blessings for website owners and empower them to manage their sites without any help from developers. WordPress, Joomla, and Drupal may be suitable choices for online storefronts with their ecommerce plugins/extensions, etc., but when it comes to full-fledged shopping cart solution for large-scale needs, none can compete with Magento.
Magento 2, with the latest features and functionalities, is an online shop powerhouse. Despite the ecommerce platform market flooded with numerous solutions with different capacities and for various purposes, Magento stands out!
Here are some reasons why Magento 2 enjoys the limelight:
- Alluring design
- Better UX
Even though it is clearly superior, Magento constantly improves its product and makes it concurrent and futuristic with each new release to stay on top of the game.
Therefore, developers and ecommerce store owners prefer Magento and its new releases. The following traits, however, are the reason why you should seriously consider opting for Magento 2 in 2017:
From an End-Users’ Perspectives
With the advancement in technology comes better options like tracking shoppers’ behavior, their preferences, and browsing history. Based on the data, we can offer them highly personalized experiences during online shopping. Magento 2 is equipped with such technologies and lets store owners offer personalized products, services, and marketing incentives of all kinds.
Thus, it helps in conversion and experience enhancement for the loyal customer base. With personalization, the shopping cart can close more deals, encourage shoppers to buy more, and increase repeat business which means a high ROI.
Today, a majority of online consumers are tech-savvy and love to use the search feature extensively. Therefore, it’s important to have filtered search and faceted search, etc., on your online stores.
The search facility makes it easy to discover products or services irrespective of the size of an online storefront. Moreover, easy to use and comprehensive navigation options are great for newbies.
To achieve a high conversion rate, closing the deal rapidly and without any hassle is vital, and the checkout process can address to it. Therefore, Magento 2 has streamlined the checkout process that can curtail shopping cart abandonment rate more efficiently than previous versions.
From a Storeowner’s Perspective
Powerful tools at backend ease the use, automation, and management of order, sales, shipping, inventory, and reporting. The backend of Magento 2 enhances user experiences for the backend users.
Magento 2 has awesome features to optimize SEO and SMO parameters with modular approaches. It lets you use drag-and-drop visual merchandising for product optimization.
Magento 2 offers an opportunity to go beyond national boundaries and among diverse cultures by supporting various languages and currencies of different regions of the world.
We are living in a mobile era and a big chunk of online shopping takes place on mobile devices. Therefore, mobile friendly Magento 2 offers the opportunity to have a responsive design for seamless user experiences across the screens.
Cross-platform compatibility, cross-browser compatibility, and device form agnostic capability of Magento 2 makes it fit for the new era.
From a Developers’ Perspectives
Magento 2 has all the benefits that an open source ecommerce platform should have. It lets developers leverage templates, extensions, modules, widgets, documentations, training, and consulting services, etc., offered by ever-growing Magento community to build user-centric ecommerce storefronts.
Today, we have a variety of databases, and with the introduction of Big Data with NoSQL-like databases, it has made integration challenging for ecommerce developers. Magento 2, however, is making it easy to integrate data, third party tools, and services including web/cloud services without any conflict.
Being PHP-based open source, Magento 2 offers compatibility with the latest version of PHP and its frameworks including Zend. It works fine with major databases including MySQL, Oracle, and Hadoop, if required.
It has been estimated that Magento 2 gives 20% more speed/performance compared to the previous version.
Magento 2 is more secure than previous versions because it has changed the structure of directories in the source. Now, it has removed skin folder from the root directory, so it has only 5 folders in root directory against 9 in the previous version.
Moreover, it has created a new directory as “Pub” and shifted folders like JS, SKIN, ERROR, etc., from root directory into it. Thus, it has made tough to steal or hack codes directly from the root directory for mischievous elements on the web.
Magento 2 comes with the concept of ‘View in Module,’ so it removes complexity and reduces development time considerably. This concept of view saves developers from defining the configuration and helps in the creation of view that can start work immediately.
Magento 2 offers a component based structure of modules that enhance flexibility and performance of ecommerce website. Unlike component-oriented architecture, modules offer freedom for developers to enable or disable components as per requirement.
Thus, you can keep the codebase clean and high performing and ensure more flexibility against older versions.
Online business is becoming challenging and complicated with time and advent of technologies. Now, mobile internet is ubiquitous and online shopping while on the go is trending.
Modern online shops need to equip themselves with an arsenal of features to meet the ever-increasing expectations of new generation shoppers. Flexibility, performance, security, advanced shopping experiences are some distinguishing features and functionality is what you get with Magento 2, which is ultimately making it an unbeatable choice in the ecommerce platform category.
If you choose Magento 2 for your ecommerce website development, you must have an excellent team of Magento ecommerce developers to explore the hidden treasures of Magento 2 for you. Happy selling!
Tarang Vyash is a Head of Development Team at Mag Ecommerce Studio, the Leading Magento Website Development Company. He has been in the industry for last 15+ Years.