Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.
Online shopping has become the way in which a vast majority of the world shop for their requirements. With the trend on the rise, it is easy to predict the direction in which online commerce is going in the coming days.
Magento remains an important player in the ecommerce industry and thus it is important to realize that an optimized Magento store is the best way of generating revenues in the long run. The challenge is that optimizing and managing Magento powered store is a continuous process. The problem is that a majority of the Magento store owners treat store optimization as a one-off process.
To help the store owners, here are ten tips that every Magento store owner could deploy at their stores for the maximum outcome:
1. Bulk Import
This feature is a great option for online businesses that deal with a huge range of products. There are extensions that allow bulk import of products through CSV files. You need to have basic knowledge of formatting requirements to upload bulk products so that the process goes smoothly without breaking anything on the product pages.
2. Offer Multiple Languages
Customers come from all over the world. Smart Magento store owners realize this fact and ensure that their store is accessible in the language of the visitors. Fortunately, Magento makes it incredibly easy to create multilingual stores. Simple use an extension or try to go the long way by creating product and category descriptions in your target language(s).
3. Load Multiple Images at Once
Images are integral to any product description page. Magento allows store owners upload multiple images in bulk at once, usually via FTP connectivity. Just make sure you properly tag the images as per the SKU of the product.
4. Let Customers Schedule Deliveries
An important factor in increasing the revenues of the Magento stores is to ensure that the customers have the best possible experience on the store. An important aspect of the overall great experience is to allow the customers to schedule delivery through a simple process that works on user-entered data about the delivery time and location.
5. Feature Detailed Specifications
Customers love to see the details of the products before they buy anything. This is why t is crucial that you provide the maximum range of information on the product information pages. Use tables and page segments to present the information in the most user-friendly possible manner.
Remember that a video can potentially replace a lot of words. In effect, a product demo video is one of the best sellers you could hope for your store. However, remember to upload the video to a video hosting platform such as YouTube and use the embed code into your store pages.
6. Efficient Inventory Management
You can build customer loyalty only if you are able to manage their expectations. Unavailability of stock is a huge deal-breaker, particularly when the customer received no prior indication. In all cases, store managers should make sure that they have access to proper levels of inventory. If this is not the case, the next best thing is to indicate the unavailability of stock on the product pages.
7. Limiting File Sizes
Everyone like huge images and 4K videos. This is why store owners prefer hi-res images on all product pages. The problem is that the size of these files could result in the crash of the server hosting your store. The challenge could be solved by capping the file sizes for multiple or bulk import of images and other files. Limit the file size to a reasonable number so that it does not overload the server.
A smart way is to make sets 500 products in a file and then upload these files sequentially. Furthermore, you must run through the list of products after every upload so that everything is in a proper place.
8. Online Product Customization
You should consider online product customization, particularly when you sell non-branded products. This will greatly expand the available product catalog and helps a customer choose from a wider set of products. Think about innovative ideas for product customization and discounts to cultivate loyalty.
9. Do Update the Existing Products
Many store owners make the mistake of NO revisiting product descriptions. However, in many cases, the product description is an important location where your store lose customers. If you want to remain competitive, make sure you update the product image or information on a regular basis.
10. Go Mobile
Ecommerce has gone mobile and there is no reason why your store should not follow the trend. If you haven’t done already, redesign your store and use a fully responsive theme to ensure that your store looks good on the mobile screens.
The next logical step is to offer a mobile app that caters to the customers of your store. This dedicated app shouldn’t be just a wrapper for the web version of the store. Instead, make sure that the app is properly designed to function properly on the targeted platforms.
Sunny Chawla is a Marketing Manager at AIS Technolabs – a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Ecm Services, Web Designing, and Web development.