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Ecommerce has undeniably changed the customer shopping experience in the last few years. Gradually, more and more people are opening up to buying online while enjoying the comfort of their homes. The popularity of ecommerce business to the modern-day echelon has led to an innovation spree in the online market.
To stay and progress in the virtual market, businesses need to innovate in the products they are offering. The latest trend in the race is online product customization.
Today’s progressive technology and the advanced digital world offer customers a platform to personalize the product of their choice. Although product customization has been popular for quite some time now, online customization has just taken off to lure more customers. Here, the customer actively participates in the creation process to pick the product of their preference.
Customization of products enhances the user experience by providing them leverage to personalize the product. It usually leads to more conversions for the ecommerce business providing this option to the customers.
Retailers who have already introduced and successfully implemented online product designer tools in their online stores are doing great on the competitive front. So, it becomes crucial for other stores to introduce the same offer with new features to survive and progress in the market. Customers tend to choose stores that offer them products and services in trend, hence, it makes sense to stay updated.
Ecommerce stores are continuously hoarding data to analyze customer behavior and act on them to improve the customer experience while shopping with them. The same can be followed to study customer choices regarding personalization of products. Study your customer’s cart history and see what they are most interested in. Out of those products, shortlist the ones for which you can offer customization.
Just like setting up an online store does not guarantee conversion, offering a particular feature doesn’t attract customers automatically. The same stands true for customization of products. No matter how effectively you have digitized the technological feature, you will need to work on connecting with your customers. Promotion, product displays, configuration, and the layout are all important to lure customers to buy your products. Strategies are involved in every step you take towards the growth of your ecommerce.
Online product customization facilitates brand awareness, and it increasingly engages the customer in the process of product designing which helps the company in identifying the trends, therefore, adding another source of revenue to the online store.
In a survey, it was found that out of 1000 customers, 25-30% were willing to try out customization of products, while only 10% of them had tried it at the time. When you allow the customer to personalize the product, they are turning from passive buyers to active partners. They are contributing to the product development process. The mere consciousness of helping to create the product makes a customer buy it as well. It is the psychology behind a customer that helps the business get higher conversions.
An online product customization channel can be lucrative and thriving if a balance is maintained between the website design and user experience. The above-mentioned factors can conclude the following reasons for the success of the trend in the online market:
Undoubtedly, online product customization provides a better customer experience where they can get the products of their exact choice, color, and design, without even compromising the comfort of shopping at a click.
The customer is involved in the very process of product innovation and creation, which makes him sure about the product he is going to buy.
This point cannot be ignored definitely. When the customer is conscious that he designed the product, he is more willing to buy it. Moreover, it was found that an average customer spends about 20 minutes to customize a product he wants to buy.
Mr. Maulik Shah is the founder & CEO of Brush Your Ideas, All in one Web to print magento product designer extension and readymade web to print storefront solutions. He is a tech enthusiast and an avid blogger and writes about Ecommerce, CRM and other web and mobile based technologies.