5 Ecommerce Website Design Mistakes That Could Be Killing Your Sales

Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.

In this modern age, almost every business has an eCommerce website. And, having a business website that grandstands your brand beautifully, will also help increase the value of your business. Nonetheless, it is essential to see that your website delivers excellent outcome after some time, and for that, you have put in cash for an eCommerce site that helps in bringing in more traffic and increases achievement rates.

The answer to this a great ecommerce website design that delivers the experience needed by visitors that later translates into getting conversions and developing loyalty for the brand. However, there is an off chance you don’t pay attention to your ecommerce website design the way you should, this can, however, be one of the many mistakes that could be killing your sales.

If you take a moment and browse through the web, look for ecommerce websites that are popular. You’d notice that each has its own distinctive way of presenting itself with its offerings. It is not new that nowadays ecommerce websites pay close attention towards their ecommerce website design. Take yourself into consideration, when visiting a website, what appears the most attractive to you?

The second most important thing you would notice within the most prominent ecommerce websites is the value they present to the visitor, itself an important part of your ecommerce design. Each and every product is displayed in a way with convincing and alluring visuals, designed specifically for a particular target audience which helps companies and brands zero into their audience in terms of the products they are selling.

Considering all the aspects are taken care of, most ecommerce websites of today fail to deliver the fundamental aspects of what makes an ecommerce website design stand out. Design and value proposition of the products being sold is something that is often overlooked. This results not just in reduced sales and visitors but ultimately hinders the brand’s unique selling proposition (USP), something that helps consumers differentiate between other offerings.

So, today I will discuss five ecommerce design mistakes which online stores regularly make.

Five Ecommerce Website Design Mistakes

• Not Giving A Clear Value Proposition
• The Confusing Depiction Of The Product
• Zero Utilization Of Quality Images
• Non-Appearance Of Visual Hierarchy
• The Absence Of Dependability On Your Website Look

Not Giving A Clear Value Proposition

A vital angle that decides whether or not your customers will keep coming back to check your site or click away is your value proposition. Value proposition characterizes the engaging quality your product conveys towards your potential buyers. It shows off the unique features of your product and brand which influences you to stand out from competitors. This implies your value proposition persuades buyers on why they should spend their money and buy your product.

Most owners of ecommerce websites believe that the only important aspect of a great ecommerce website design is putting lots of product variations on sale. This is not true. Many ecommerce websites design services have awful value propositions because they are not presentable to consumers so it’s better to stay away from them. A considerable lot of them are not even legitimately ready to communicate the advantages of utilizing their product. Thus, buyers are not prepared to choose whether or not they should buy. Some critical properties of a reasonable and persuasive value proposition include:

• A few staples of a great ecommerce website design involves you to; Utilize clear and straightforward headlines along with convincing subheadings.
• Appealing content that clarifies your product’s advantages and conveys the company’s message
• Appealing pictures that describe how to utilize your product
• Extra advantages like free delivery, exceptional rebates, and so on

The Confusing Depiction Of The Product

Product descriptions are presumably the most important aspects of a product on eCommerce websites. Descriptions help customers in understanding everything about the product and why they should buy and use it. Product descriptions fluctuate as indicated by the different idea of the products.

For example, a product is described by its appearances like a bookshelf and decoration items. On the other hand, there are additional products like TVs, smartphones and other electronic items which are purchased in light of their specifications, need a different way of presentation. Over the internet, you will find many products that will not suit your requirements but are being displayed nonetheless, a mistake in light of what a modern ecommerce website design should be like. For example, you’re looking for a case for your phone but you are being shown something else entirely. You’d end up losing interest in the site and move away from it, looking for another website that offers the exact product you are looking for. A bad impression goes a long way into turning away customers in the long run, leaving little to no room for customer retention.

For this reason, you need to make sure you display products that are in the same category or similar section, to keep the buyer engaged and turning up the possibilities of seeing more and more conversions.

Zero Utilization Of Quality Images

One of the 5 ecommerce design mistakes that could be killing your sales involves having fewer images to experience the product virtually.

On the off chance that your business offers products that buyers pick based on appearance. It is increasingly imperative to upload quality pictures. The best thing is to upload the photos of your product in the hands of your customers. They are bound to take good quality images of your products the way they see fit, in the end contributing towards the ecommerce website design you need to have which is not only inviting, but appealing to new users too.

This is particularly useful for promotions of things like shoes, garments, and adornments. If all you have to offer are household products, you need to make sure your website reflects it.

Did you know that 9 out of 10 customers are put off by the low or mediocre quality of the images that are being used to showcase a product? This gives the customer, an impression of the website or the brand being non-serious towards its customers and often results in the brand or product being unfollowed, something you don’t want which might compromise on. This does not mean that raw images should be used, but the more pictures you have that cover almost every inch of the product.

Non-Appearance Of Visual Hierarchy

Utilizing appropriate visuals makes it straightforward for your clients to explore through your website. When you utilize a clear visual hierarchy, the activity catch turns out to be effectively recognizable on account of their design. For example, the content which emphasizes product details is effectively clickable.  This, in turn, makes the experience more positive on the user, helping enhance your ecommerce website’s design.

As per Fitt’s law, customers give careful consideration to greater things. What’s more, it makes bigger things more clickable. In this way, ensure the most vital things on your eCommerce site are bigger. It will help influence visitors and motivate them to spend more time on your website and promote loyalty.

The Absence Of Dependability On Your Website Look

If a great ecommerce website design is your priority, you need to understand that brand acknowledgment assumes a considerable part of drawing in customers and contending with larger brands. Organizations with recognizable brand notoriety don’t need to demonstrate their reliability towards their customers. In any case, it isn’t adequate to win over the confidence of your clients and develop trust in your products. You should incorporate critical components like customer’s input, refreshed designs, notable press reviews, fascinating realities and data about your organization. Continuously consider introducing an SSL certificate for your eCommerce website, and help your customers understand why you require an SSL certificate for your site.

Various surveys have claimed that notable testimonials about a brand or product go a long way to lure in customers and potential buyers, which of course happens to be an integral part of a great ecommerce website design. Including testimonials that praise the quality of your product, the promptness of the customer services and the overall experience of your website plays one of the most major roles in placing yourself within the competition. One of 5 ecommerce design mistakes that could be killing your sales would reside within the experience department, that is, your website failing to provide the seamless experience customers need and expect from a website that offers to sell products online.

It is no secret that a great ecommerce website design not only lures in more customers to generate conversions, it also helps build an important part of the business; loyalty. Proper measures must be taken to avoid yourself from making mistakes that could ultimately hinder your progress for generating profits and puts your ecommerce website design at stake. No doubt, customer services play a huge role when it comes to making more and more conversions, but the same can be said about the overall experience, which combines design, layout, product descriptions and safety of information.

Author Bio

Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Website Design Services In India

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