The holiday season is around the corner. As exciting as it is for the people in general, it also serves as a great opportunity for online store owners to skyrocket their earning and convert the maximum number of visitors to their store into customers.
However, most store owners tend to be oblivious to the techniques that can help them boost their sales. But since you are on Magenticians, maximizing your earnings and optimizing your store to ready it for the holiday season is just a few guides away. Let’s focus on boosted conversions, though, and dive straight into it.
Offer Great Discounts
This may sound like the most clichéd and obvious suggestion, but many store owners tend to back out of it since discounted prices take a hit on earnings. However, what you as an entrepreneur have to understand is that a higher number of sales make up for discounted prices.
If you sell a product for $10 each, for example, and you tend to sell 10 of those in a normal day, your revenue is $100. But if you offer a discount of $2, and the holiday season prompts people to buy more, you may sell 40 of the same item, which means a revenue of $320. And if you apply discounts to other products, you can go far with conversions on your store.
Make Cosmetic Changes to Your Website
While it’s true that cosmetic changes do not directly impact sales, there’s no doubt that a good looking online store is likely to sell more. And when your website reflects whatever time of the year it is, your visitors will be able to relate to it more.
Halloween is less than two weeks away. How about you plan all the changes and decorate your website with spooky characters and pumpkins? And when Christmas is near, there should be snow all over your pages. Reflect the mood of the holiday, and you’ll see your sales skyrocket too!
Offer Free Shipping
Many online stores make the faux pas of not offering free shipping in 2017, and that is almost sinful! The world has accepted online shopping as their means of purchasing stuff, but almost no one likes to pay extra for delivery. If a product costs $10 and delivery charges are $2.5 on top, that’s almost 1/4th extra your customer has to pay to get their hands on the product.
Hence, it’s better to price the product at $12 and offer free shipping than to make the customer feel like they have to pay extra. Leverage the attraction of free shipping this season, and let us know if it did wonders for your website or not!
Integrate Live Chat
Having personally shopped around many websites, I’ve realized that one of the major reasons why I abandon carts or don’t buy from some stores is because I’m confused, or that I have questions that I don’t have answers to. Integrating a Live Chat option can help avoid this problem. Even if you don’t want to integrate the option permanently, it’s better to add it temporarily till the holiday season ends.
A live chat option, first of all, makes people feel like they have a personal assistant to help them around in case they have any questions. Secondly, if they are unsure about something, you can always guide them to make an informed decision.
Show Customer Reviews
Customer reviews add to the credibility and authenticity of your website. Your customers are more likely to trust another customer that has bought something from your store than you claiming to provide the best service. Hence, allow people to post reviews and encourage them to leave testimonials about your website.
Once a new customer reads the reviews left by other people, they’re more than likely to buy and make a decision about their purchases. This is one of the reasons why Amazon is one of the most successful online companies in the world.
While there are many ways you can boost your conversion rate this holiday season, I’ve outlined the easiest and the most tried and tested ways for you to reach your goals. And considering that the buying and selling season has already arrived, you shouldn’t spend too much time thinking and should get started with following these suggestions as soon as possible.
Let us know in the comments below if these tips were any helpful so it can benefit other readers as well!