The customer of today has more options when shopping online than a lion does when it’s hunting in an open jungle. The lion has to prowl, hide in the bushes, strategize, and pick a target from a herd, and then run breathlessly to fill its shopping cart.
We humans have it easy. We sit in the comfort of our homes, click on the items and simply place an order directly from the internet.
However, with so many choices (eBay, Amazon, and Walmart to name a few), it can be hard to attract customers to our online store. There are, though, many ways to drive traffic to your ecommerce store, and one of the most tried-and-tested methods is blogging!
Let’s dive in and see how you can woo a large audience to your online store rather than letting them spend their money on others!
You Can Target Your Audience Through Tailored Content
Great, let’s do that. But wait! It’s not as easy as it sounds. To target a specific audience, you really need to know them inside and out. Hence, you should go and explore the needs and wants of your audience and put yourself in their shoes.
Once you understand what they need and what they’d usually look for on an online store, you can start writing something that answers their question and sends them in the right direction.
For e.g., you sell fidget spinners on your store (because why not? It’s the latest fad after all). You need to understand that no matter how popular this new toy gets, not everyone is going to buy them. You need to figure out who the buyers are, and once you know that, you can write an article aimed at that particular group and inform them how fun a fidget spinner can be. You can also be truthful about how sellers claim that fidget spinners reduce stress but don’t really do that while focusing on them still being fun to play with.
And voila! You have loads of kids on your online store buying the spinners in droves because they read your article and are even recommending their friends to buy one as well.
Don’t Overuse Keywords
If you’re new to blogging and have done your initial research, you will have come across the term SEO keywords!
Yes, the Holy Grail of blogging.
If you want to rank your blog, drive traffic to it, and eventually to your store, you need to use keywords in certain areas of your blog.
Hold it! You need to know that overstuffing your article with keywords can be futile and can even prove to be fatal for your blog. First of all, overusing keywords can result in the death of quality. Secondly, the big daddy (Google) doesn’t approve of it. You don’t want to upset big daddy now, do you?
Write quality content, and focus on providing value. If you provide value, it will give you the best ROI in the long run, and you’re more likely to turn visitors into customers!
Respect Your Audience
Addressing your audience with Sir or Madam, etc., is great, but when it comes to respecting them, you need to be wary of the time they are investing in reading your blog. And by that, what I really mean is, do not trick them into buying your products. You must also not insult their intelligence by linking your product page in each of your blog’s lines.
Do guide them, yes, but if your only plan is to redirect them to your product page through the excessive use of links and mentions of your store, you’re not respecting their time.
Tell them what they need to know about the product, inform them, and let them decide if the product is good for them or not without burdening them. This way, you will also ensure that you get long-time customers and not just misguided souls who despise you for wasting their time!
Google Loves Long-Form Articles, But…
When I first learned that Google favors long-form articles, I thought I’d struck gold. From that day till the next few weeks, I was writing and writing till the pages looked bloated. All my articles started exceeding 2000 words, and I was expecting a million views on my blog any day.
But the sad reality was that I neglected quality information. All I cared about was the length and stuffing my articles with fluff. Not only was my blog a desert, but the bounce rate was embarrassingly high.
So then I started writing with purpose. Whether it took me 300 words or 3000, I provided value to the readers. From that point on, all of my long-form articles had some valuable information, my blog started providing true assistance to the readers and my online store also started performing well. If you want to convert visitors from your blog by writing a long-form article, be sure to guide them to the point!
Practice makes perfect, and consistency is key. Half the blogs on the internet fail because they fail to be consistent. If the first few articles do not perform well and do not help increase sales, don’t give up. I’ve had three blogs that failed simply because I gave up after 5 articles didn’t perform well. I thought maybe it wasn’t meant to be, but I decided giving up won’t be an option for me.
It took me 17 articles of average traffic to finally write something that opened the doors to an unprecedented number of readers and subscribers.
But it was all trial and test that led to writing something that provided value. All 17 articles I wrote prior to it taught me something about my readers and I kept experimenting. And once I had enough information in my arsenal, I used it all to write something that resonated with a large audience and thankfully, it worked.
The sales at my online store skyrocketed as well. Everyone learns from the mistakes they make initially, but as they progress and stay persistent, they get nearer to their goal of capturing a large audience. So don’t ever give up. With time, your blog will play a major role in supporting your online store!
Phew! That was a long read. Let’s just summarize and be done with what we have covered in this article:
- Curate content that resonates with your audience
- Don’t overstuff your article with keywords – it kills the SEO
- Respect your audience and do not mislead them
- Write what is necessary, no matter how many words it requires
- And lastly, be consistent with your practice and do not be saddened by failing blogs
Now you’ve been armed with blogging knowledge that will not only help you empower your customers with important knowledge, but also help them decide for themselves if your ecommerce store is the best for them or not. And that is perhaps the best way to gain their loyalty as well because they shop from you willingly and are completely satisfied with it. Of course, a lot of other factors play a part as well, but if your blog works as intended, it can give your online store’s sales a much-needed boost in the long run!