Your initial success in business is watching the number of visitors on your site grow dramatically – who wouldn’t want to see results like this?
But, visitors alone don’t equate towards a successful business venture. To earn benefits from attractiveness, you need to convert at least some of those visitors into customers, which is quite a challenge. Fortunately, there are many tactics and useful tips to help you turn a popular website into a profitable one.
There are lots of strategies for you to attract visitors and then convert them into your customers. What are those? Let’s find out
1. Engage with Mobile Visitors
Thanks to technological developments, everyone has their own smartphone nowadays. Following the trend, smartphone users and smartphone buyers are continuously increasing as well. Hence, one of the best ways to attract potential customers is through their smartphone.
First and foremost, you must have a mobile-friendly website like Landofcoder, Webkul, etc. Visitors may stumble onto your website and if you manage to make an impression, they will be your customers immediately and purchase your products whenever they are available You can use this strategy to attract more customers and help grow your sales figures substantially.
2. Creating a Well-Secured Online Store
Nowadays, customers are faced with lots of choices when shopping online. They may be skeptical while searching for the most secure online store to protect their personal information. Specifically, your online store is a hub of confidential information, like a customer’s credit card number, address, and lots of other important, personal information. For this reason, ensuring security to your clients is a mandatory function.
To avoid unwanted trouble, ensure that your online store is protected against threats and hackers with SSL certificate, updated to the latest version, has solid backups and is password protected.
3. Catchy Product Information & Description
You may be confused between two notions of product information and description. Product information must be clear and concise as it determines whether or not it is right for a customer. Product description, on the other hand, leaves room for creativity.
Using a few catchy phrases to hint as to what the product can do draws visitors to the product’s page. From there, they should be able to see facts on how the product operates, what it can do, how much it costs, if it can be customized, and how long would the delivery take.
Embellishing on the product information page though, might not be a good idea. It may work on a few people but remember that you want to maximize your profits. So, only present information that can be verified from external sources as well.
4. Make Yourself Reachable
You may have a great site with products to sell, but if your client services are not up to the mark, chances are you will lose customers and visitors to your website. After going through your products, they might have questions or doubts after referring to some pages or products and that is the time when they need someone to assist or help them.
Your customer support is one of your key selling points. If you cannot reply to or clear their doubts regularly, they will leave your store and it will result in a decline in sales and conversion rates. To avoid such situations and increase conversion rates, you should build an easy-to-access contact us page, create support forms, live chat, email, phone support, and see which works best for your business.
5. Use Email Marketing Effectively
Email can be seen as one of the oldest channels for marketing but it is also one of the first choices to help increase traffic or sales and also a tool for converting visitors into loyal customers. Whenever visitors come to your site, you can create a form or a newsletter to ask for their information, if they need information regarding your products. After collecting these emails, you can send any information to your customers about new products, promotions, Black Friday sales, etc, through emails with a killer title to attract them and drive them to your offer. Visitors can expose and dig deeper into your products and decide whether or not they want to buy.
However, you must ensure that the email format contains content which is helpful, interactive, promotes and offers product suggestions. Some benefits of using email as a marketing tool are that it is; low-cost, calls to action orientated, easy to create, easy to measure, easy to share, are immediate, etc.
After becoming a customer, customers, one more thing you can do is, use the Follow Up Email function. It can help you send an email based on a customer’s activities such as changing order status, etc. It will engage and maintain your customer’s interest.
6. Attract Visitors to a Loyalty Program
One of the most effective ways to push visitors into becoming customers is that you offer them a chance to earn reward points when they register/login/ purchase on your site. After any action, visitors get points redeemed into their accounts, which may push visitors to become potential customers. Later on, every time they login into their account, they get more points for purchasing your products. It’s a quick and easy process to earn and spend points.
Moreover, your visitors can be rewarded by many other activities such as:
- Rewards for purchasing items in bulk
- Rewards for sign ups
- Rewards for purchasing specific products
- Rewards for lifetime sales
- Rewards for Google Likes
- Rewards for a total number of orders
- Rewards for shipping address
- Rewards for subscriptions
- Rewards for reviews and ratings
- Rewards for wishlist
- Rewards for sign-ins
- Rewards for Facebook Likes
- Rewards for adding a product review
- Rewards for special events
- Rewards for Facebook Shares
- Rewards for Twitter Tweets
- Rewards for Pinterest Pins
- Rewards for customer recommendations
- Rewards by Referrals
- Many more
7. Optimize the Checkout Process
When your visitors come to your online store, they want to know everything about your products. That’s great if they are interested in anything and have the desire to make a purchase immediately. How can you impress and push them to be real customers or even close customers? It depends on your checkout process, whether or not it is time-saving. The more convenient your checkout page is, the more visitors want to be your customers immediately.
You should integrate all checkout steps on one page only in order to bring the best and most convenient shopping experience, which will help customers purchase products in a blink of an eye. Or, if you ’re using a marketplace, you can use the Single Seller Checkout rule checkout for a specific seller. This is convenient for both the customer and seller as well.
8. Use Powerful Call to Actions
Your shopping interface plays an important role in pushing customers to finish a transaction. When they spend time surfing on your website, they feel it interesting and if most of their requirements are met by your products, they want to purchase it immediately. But, on the other hand, they might face difficulties during their purchase which could cause them to not return to your store again. How can you solve this problem?
An ideal way for you is to create a “Call To Action” such as “Buy Now”, or “Place Order” button to always appear in your shop so customers can buy your products anytime and anyway they want. With a few clicks, you can sell lots of items and also can attract customers with special returning rates.
9. Attract Visitors by Implementing Reliable Social Proof like Testimonials
People like to follow the herd. If many people have bought your product before, they’re more than likely to inspire others into doing so as well. Testimonials not only show that they say “Yes” to have bought the products, but also how wonderful other people think about them as well. Including many testimonials can raise your brand’s reputation and reliability in the minds of your visitors. They will believe in others and decide to buy your products immediately.
10. Impress Visitors by Blog’s Content
A blog is one of the most elemental and successful vehicles to deploy in your quest to be an inbound marketing superstar.
Create a blog that speaks to the needs and wants of your customers and makes sure the content is original, creative, educational, entertaining and informative. Thus, your site can attract lots of visitors from other blogging websites if you start placing links to your products. If the content of the blogs is impressive, visitors will click immediately to the links and look at your products carefully. Surely, if the product has the ability to fulfill the needs of the visitor(s), a purchase is imminent.
Apart from these tips and tactics you can use to convert visitors into customers mentioned above, there are a number of other strategies you can look into. However, if you use these tips and strategies effectively, they ’re enough for you to attract more and more visitors and push them to be loyal customers.
Rose holds a Major’s degree in Marketing Research in Magento platform of Landofcoder. All of her articles focus on strategies to increase rank and sales of websites.