An ecommerce store doesn’t guarantee visitors without any efforts on your part. This is also where new startups fail to get much traction and upscale their business initially. Fortunately, the internet is just the place for those who don’t have the time or the money to get things rolling.
When it comes to driving traffic online, you’ve got to approach the appropriate online channels for the job like the ones mentioned in this article. But in order to make this work, you need to consider your marketing as a funnel with three ingredients:
- Finding more qualified customers and then convince them to join your site.
- Encourage your visitors to make the first purchase.
- Then motivate your customers to buy more from you so they can refer you to their friends.
You must also ensure that you adopt an organic approach to driving traffic as it accounts for almost half of the total revenue of all the channels. So without dwelling in on the what, let’s focus on the how with the following best ecommerce traffic sources:
One would think that emails would have thinned out by now, but in reality, it is just not as such. Truth be told, email is your go-to weapon for fostering the best relationships with clients. It is a relatively low-cost option with a high return on investment.
If you manage to nail this right, your sales can increase up to 3 or 5 times. Online shop owners send emails frequently and contrary to popular belief, it prompts customers into buying eventually. Be sure to work on your email list as soon as possible.
Emails require just a bit more investment, which comes in the form of personalization and automated emails that then translates to more traffic and conversions.
Create a Welcome email sequence for all the new or recent subscribers. You can send them emails regarding an ongoing promotion based on their behavior and preferences.
Emailing to several people could be quite tiring, which is why an automation tool such as ConvertKit would suffice. It is very easy to use and consists of rich personalization features.
With over 300 million active monthly users, it might soon come to a point where Instagram usurps Facebook as the face of social media. But that is to be expected when you have a platform that allows you to upload colorful pics with special filters and effects.
According to HootSuite, over 70% of the world’s brands are expected to be on Instagram. Instagram has proven to be THE place for brands by announcing a 50-man team in New York just to focus on the ecommerce features for the app.
Put simply, if there was ever a time for you to use social media for marketing, it would be now and with Instagram. By far the best way to grow your traffic and sales from Instagram is to grow your account and here’s how you can do just that:
- Keep posting regular quality content with three images a day, daily stories and weekly content.
- Start commenting and liking highly-engaged followers of your rivals.
- Follow and unfollow the followers of your rivals.
- Make use of influencer marketing to ride on the growth from other paid account promotion. An effective tool for this is shoutcart.com.
Online companies make a grave mistake of ignoring live events. Your physical presence is required so that you can create a lot of interest within the target audience. Customers that are acquired at in-person events are said to buy even more.
However live events can be costly as well as time-consuming, so you have to plan ahead about the types of live events that you attend. If your customers aren’t there, then don’t go. Be sure to engage your audience before, during and after the event. The strength of its success depends on the lead follow-up process.
Online events are a good alternative to live events, which works especially if you have a product that needs to be demonstrated. Customers can get a good glimpse of how your product can function in front of them through Facebook live streaming, Periscope, and more.
Another advantage to online events is your ability to lead customers to purchase page. You may not be able to get your sales right away, but at least you will have generated considerable interest.
Search Engine Marketing (Pay Per Click)
Google AdWords used to be a big deal in the pay-per-click business. Once you had figured your campaign out, you only needed to sit back and let the campaign roll on its own. But now, PPC campaigns are too expensive, namely for smaller companies that are just starting out.
The only upside to this method is that it can get a hold of your audience’s attention on the fly. The bad news is that people will likely have not heard of you and will bounce. So you must do something to gain their interest right away.
Even though a Google AdWords campaign could burn a hole in your wallet real quick, they are a tactic to help you learn about the effectiveness of your special offers, messaging, as well as holiday promotions. You can run basic A/B test campaigns to test different headlines, URLs, and landing pages.
Remarketing is also a great way to get in touch with customers. Be on the lookout for tools that allow you to deliver a more polished remarketing campaign.
Search Engine Optimization
Search Engine Optimization(SEO)holds the key to giving you a more organic approach to your marketing campaign. One of the most important tasks with SEO is backlinks. Every backlink you have in your domain gives you a score out of a 100 called a domain rank.
The domain rank lets you know where you are in Google’s search results for specific keywords and how much traffic you will get for your site. How you structure your URL could also have a significant impact on your SEO.
Shopify and other ecommerce platforms will not give you much control of your SEO. Generally, you must avoid using unwanted categories, put in some keywords and be wary of the length of your URL.
Google appreciates pages with detailed information. Make it your goal to update your pages on product pages regularly and include all the necessary details as well as keywords.
Conversion Rate Optimization
If you have a mature brand and have over 600 transactions a month, then you will do right for yourself with conversion rate optimization. When you learn to collect and analyze quantitative and qualitative data, you can learn why some people leave your site without buying anything.
By gathering insights from user experiences, research analytics, and qualitative data (such as surveys and interviews), you can make design changes to A/B test on your site.
Influencer Campaigns and Earned Media
Endorsements help create credibility in the eyes of your customers. People trust products instinctively that are recommended by other people, most specifically with a higher social status and are renowned.
Let’s be honest, you’re not about to get an entire endorsement article from any major publications from the start. You need to start with smaller publications and focus on your story. You continue to pitch by yourself or hire a PR firm to do it.
Understand that many publications will look to present new products in their gift guides. So try and look for opportunities to share your products with the editors of these publications. You may also want to send your product to them beforehand.
Utilize the power of unboxing videos on platforms such as YouTube and Facebook. These are videos that consist of real people who are shown unboxing a certain product package one step at a time. These videos can create plenty of user excitement for your product, even more so if you get a celebrity to do it.
Guest blogging can help you win a link to your site. Look for a site with better page authority than your own. Guest blogging is also a sure way of being a long-term SEO feat.
Look back at all of the various best ecommerce traffic sources that can get you some potential buyers for your products and services in the best way possible. If you think I have left out any other important sources, do let me know in the comment section below.