Adobe to Acquire Magento Commerce to Push Innovation Further
- June 1, 2018
There’s no denying that Adobe is ambitious about its future. In a relentless effort to broaden its spectrum, it showed keen interest in acquiring Magento, one of the most popular ecommerce platforms ever. Adobe seems to have bright plans for expanding how Magento can further extend its capabilities for multiple types of customers and developers.
About Magento, it has long been regarded as the go-to choice for setting up and managing an ecommerce venture. With several big names like Coca Cola, Ford, and Rebecca Minkoff as it’s customers, it would be rather interesting to see how Adobe manages to push Magento’s future even further.
We decided to go to Twitter to get to know what Magento enthusiasts are thinking about this acquisition:
We’re so excited to share the news that @Adobe has agreed to acquire #Magento Commerce! Read more: https://t.co/bZ2alHPDwr pic.twitter.com/MkBBU97VsR
— Magento (@magento) May 21, 2018
Maybe we‘ll get now nice looking PDF invoices out of the box? ?
— boris hinzer ? (@web_vision_de) May 22, 2018
Water bottle ready pic.twitter.com/NqgHwJvSRn
— ALe GrinGo Marroni (@alegringo) May 21, 2018
Congrats!. Also…does this mean we will get daily upgrades for #Magento too?
— Marius Strajeru (@MariusStrajeru) May 21, 2018
Also does that mean it will still be open source ???
— Mohd Saif (@juztsaif) May 22, 2018
We are also SO excited! Welcome to Adobe, Magento!
— Adobe Partners (@AdobePartner) May 21, 2018
Not everyone will be happy about this acquisition… @magento is open source, now @Adobe will most likely transform it into another licenced product. ? https://t.co/hZda2sZyZ2
— Beata Komarnicka ???? (@komarnicka_com) May 23, 2018
Congratulations! Big news and even better things coming in the next year- we can't wait!
— Echidna (@EchidnaInc) May 24, 2018
What are the implications to the open source platform? Adobe is all about the licensed products after all…
— Ben Giamarino (@GiamarinoB) May 21, 2018
new logo is coming soon :P pic.twitter.com/tb7spvI7Ha
— Stanisław (@Ilnytskyi_sv) May 22, 2018
We are not.
— Marush Denchev (@denchev) May 22, 2018
Congrats, is the opensource version dead?
— xavierco (@xavierco) May 22, 2018
There goes opensource…
— Muwatin (@tresbonetat) May 26, 2018
Congratulations on being acquired #Magento. Hopefully Adobe leads you back to caring about your extension and customization developers like the good old days. #ivemovedon #stillabitbitter
— Jason Estevan (@JasonEstevan) May 22, 2018
Its time to looking for other platform.
— Mauricio Ghiorzi ? (@m_ghiorzi) May 22, 2018
This got me thinking .. https://t.co/VJtqEDqQQ7
— MKSE.com Martin (@MKSECom) May 22, 2018
@RonakBhagdev is that all of Magento?
— ?? Surendra Chaurasiya (@schaurasiya) May 22, 2018
How it will going to impact Magento Developers? I never heard or read Adobe and Open Source on a same page. Is it the time to say good bye to Magento Open Source?
— Anshu Mishra (@AnshuMishra3) May 22, 2018
Hwould Magento 3 be in ColdFusion then? ??
— SayB (@SayB) May 21, 2018
Wow. Just wow.
— Simon Young (@simon180) May 21, 2018
Does this mean you'll be finally getting rid of Magento 1's deprecated code in Magento 2's framework? That would be swell. Or ya know, at least put out a product that passes all the unit tests that are provided within the code… #sorrynotsorry #goodluckadobe
— Spencer M. Rohan (@SpencerRohan) May 21, 2018
As long as that doesn’t mean we have to rent magento that’s pretty nice ?
— Andreas Heigl (@heiglandreas) May 21, 2018
The coolest video call ever! The Magento Community chatting with us about @Adobe @Magento and the future! Beautiful? pic.twitter.com/ic3SIIOVIz
— Mark Lavelle (@mklave1) May 22, 2018
I’m excited to share that @Adobe has agreed to acquire @magento https://t.co/biv2J7aT2y
— Mark Lavelle (@mklave1) May 21, 2018
Heartiest congratulations @mklave1 and the entire @magento team on the amazing journey from @eBay to @Adobe
— Chet Gandhi (@chetg21) May 22, 2018
Kudos for doubling the Magento valuation!
— Tom Karwatka (@tomik99) May 22, 2018
— Gaurav Jain (@gauravjain02) May 22, 2018
— Virendra Sharma (@virendra1982) May 22, 2018
This is really big news @mklave1 Congratulations @Adobe you now get hold of the most awesome Tech Community
— Vikrant Shukla (@vikrantshukla) May 22, 2018
— RK (@RahulKachhadia) May 22, 2018
— Allan MacGregor ?? (@allanmacgregor) May 21, 2018
This is BIG news @mklave1 – Congratulations and you are a great leader with lots of commitment to the ecosystem… Congrats @Adobe and @magento
— DCKAP (@DCKAP) May 21, 2018
Huge congratulations Mark!! What a journey it’s been.
— Jack Stephenson (@jmswest) May 22, 2018
Congrats @mklave1 !
— Wall Street West Coast (@Colin_Sebastian) May 22, 2018
Many many congratulations
— Ramesh Kumar (@rameshkumar) May 22, 2018
Congrats, Mark! Such a great run!
— David Marcus (@davidmarcus) May 22, 2018
Congratulations to you Mark and to the whole Magento team!
— Benoit Jacquemont (@BJacquemont) May 22, 2018
(Design + e-commerce) tech bonding will open new horizon for both community. Hope for more opportunities for all. Congratulations to @Adobe and @magento
— Sanjay Dabhoya (@sanjaydabhoya) May 22, 2018
Congratulations to the Magento team. What a ride! And all the best for the next chapter in a great story.
— Patrick Gauthier (@PRGauthier) May 22, 2018
— Congratulatron (@congratsbot) May 22, 2018
Congrats @mklave1 – incredible outcome and terrific synergy for @Adobe
— Terry Angelos (@terryangelos) May 22, 2018
— Kelly O'Brien (@kellymobrien) May 21, 2018
So @mklave1 , I asume this is the real #RoyalWedding of 2018? ???
— Jamie Maria ? (@JamieMariaS) May 21, 2018
— Howard Kramen (@HowardKramen) May 21, 2018
Excited to get you on board. Welcome to the family Mark.
— Joe Martin (@joeDmarti) May 21, 2018
Everyone excited around, seems like most hippies Monday this year ;) @Adobe + @magento
— Max (@maksek_ua) May 21, 2018
Congratulations @magento, @Adobe and @mklave1!!! proves that #commercewithoutlimit for #poweringtomorrow and that will #leadthecharge by @Adobe https://t.co/qrRrLfu7uj https://t.co/qrRrLfu7uj
— Vijay Golani (@Vijaygolani) May 22, 2018
@mjasay @adobe Now that Magento is joining the Adobe family any recommendations for Magento developers that want to understand the adobe ecosystem and how #magento will fit on it? A lot of us don't have much overlap with Adobe products other than Scene7 maybe
— Allan MacGregor ?? (@allanmacgregor) May 23, 2018
The community has spoken about #adobe acquiring #Magento https://t.co/Fya05Lcy6P
— Marius Strajeru (@MariusStrajeru) May 22, 2018
A really short story of my journey #magento #adobe https://t.co/WHdMjDjA4K https://t.co/qWB3p5gVuZ
— Brent W. Peterson (@brentwpeterson) May 23, 2018
The community has spoken, See the views of @magento thought leaders on @Adobe acquisition @_Talesh @jhuskisson @allanmacgregor @chatwithKC @nmohanswe @ecommerceaholic @VinaiKopp @kir_morozov https://t.co/4DLoHjeh0a More review to be added soon @mjasay #Magento pic.twitter.com/5e7GTLnz5p
— Vikrant Shukla (@vikrantshukla) May 23, 2018
Will #Adobe embrace the #OpenSource community and keep #Magento flexible or will they push a #Cloud solution? #FoodForThought…?
— Wayne Blake (@wayneroxify) May 23, 2018
#Adobe vision has been focused on one fundamental truth: People #Buy #Experiences, Not Products.#Magento #d3dgehttps://t.co/PBaqARsOOP
— Isaac Cruz (@d3dge) May 23, 2018
#Adobe acquires #Magento Commercehttps://t.co/7AZblWClMv
— Ademola Khaled Folahan (@folahankhaled) May 24, 2018
My initial thoughts on the #magento #adobe acquisition announcement today https://t.co/jNSqUdUIaS #realMagento
— Karen Baker (@wsakaren) May 21, 2018
What's up next, design your complete online store from admin #magento #Adobe
— ALI ASIF (@aliasifaa) May 24, 2018
It got less attention because of the Adobe interview, but @commercehero @kalenjordan his interview with @ext_dn @bennolippert @thienlan is definitely interesting: https://t.co/qWwhfwrRdG
— Jisse Reitsma @VueJSAmsterdam (@jissereitsma) May 27, 2018
That $1.6B just bought you the most passionate and unified community @adobe. The tech stack is just a bonus!
Don’t underestimate that and we’ll all get along just fine ?#Magento https://t.co/XnMsdncCKl
— John Hughes ? (@JohnHughes1984) May 21, 2018
We are thrilled to welcome Magento to the Adobe Family. Embedding commerce into Adobe’s Experience Cloud provides a flexible platform to Make Every Moment Personal, and Every Experience Shoppable. https://t.co/GahdwbGKfz
— Errol Denger (@ErrolDenger) May 21, 2018
Sadly there is this dude who feels Adobe has invested in a piece of Crap. I believe you might have something to say about it @ecommerceaholic @mjasay @kalenjordan @philwinkle Link to post https://t.co/v4KX7GRa1i #Magento #adobemagento pic.twitter.com/JyObdEYWvQ
— Vikrant Shukla (@vikrantshukla) May 25, 2018
Nobody can say what the future will hold for @Magento, but @Adobe have promised that #OpenSource isn't going anywhere. Right now, all we can do is believe them & keep being the open, positive & passionate #Magento community that we have always been. https://t.co/JaZP0WJ7te
— Rebecca Brocton (@RebeccaBrocton) May 24, 2018
Congratulations @magento! This would never happen without Magento Community https://t.co/a8CGpNVLF1
— Max Pronko #100DaysOfMagento Challenge (@max_pronko) May 22, 2018
The Magento Community after @Adobe announced the acquisition of @magento pic.twitter.com/akBCPltYdJ
— Marcel Hauri (@mhauri) May 22, 2018
Will "Magento ID" be convertible to a "Adobe ID"? ?
— Christian Münch (@cmuench) May 23, 2018
Just found some memories from being part of the @Adobe community years ago :) pic.twitter.com/PaEfl4LS66
— Alessandro Ronchi (@aleron75) May 26, 2018
What We Think?
As far as we’re concerned, kudos to Adobe for the bold move. With Magento already making great strides in ecommerce, Adobe’s support will push innovation even further.
Here’s what we think might happen
- With the help of Adobe, Magento will have its own hosting.
- Magento Open Source will remain free for all. However, the focus will be on Magento Commerce.
- Magento Open Source will be maintained by the Magento Community and Contributors.
- This partnership will yield greater marketing opportunities for Magento.
- With Adobe’s help, Magento can improve its frontend, boosting responsiveness and performance even further.
Note: The changes above doesn’t reflect the official views of either Magento or Adobe.
We wish that this acquisition would make Magento bigger and more successful :)
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