The ecommerce industry is shaken with the big news about the acquisition of Adobe and Magento. It started from 21st May 2018 when Adobe made the big announcement about acquiring Magento Commerce and then on the 19th of June 2018 this acquisition was completed.
Adobe Acquires Magento Commerce
- Here’s Our Take on the Matter
- News Spread Like Wildfire
- Community Response on Twitter
- Penny for Your Thoughts?
Here’s Our Take on the Matter
First off, we’d like to congratulate Adobe on acquiring Magento. Being a part of the Magento industry, we have our predictions about the future of both these companies. Tapping More Audience
Let’s get two things straight. Both Magento & Adobe each had their own chunk of the audience. Now with the two becoming one, their piece of the pie has gotten even bigger in the industry. Developing a strong rapport with customers
This acquisition also adds an opportunity for Magento Users to get connected with their customers on a more personal level. Magento users get a built-in tool with their store to track each and everything about their customers’ behavior which helps them build long-term relationships with their customers and help boost sales.
Smoother Transactions
The transaction procedures for Magento’s store will now be smoother to cater to all types of customers. Magento’s online store wasn’t that smooth when accessed through a mobile device. This transition would make it better.
Self Marketing and Advertising Options
Magento can now have a built-in, fully powered tool for advertising and marketing for Magento merchants can market their store and its products easily. If this happens, users will not need any other third party tool for accessing the store. In addition, they will also get many awesome and useful features to help them with a better, more seamless experience with Magento’s online store. . .
Content Creation
Since content plays a crucial part in every aspect, it is believed that Magento’s users will be getting another built-in option for creating better content to enhance the overall experience for the store.
Better Designs
A built-in tool for designing the store was always considered. Now, with Adobe’s input, logos, images, and mockups could be redesigned and edited within Magento’s store.
E-Signature Solutions
E-signatures will help Magento users in establishing agreements with any of their clients. This feature will help to sign and to send documents and agreements.
Own Hosting Solution
At the moment, Magento doesn’t provide its own hosting solution but after the acquisition, we can speculate that Magento will have their own hosting platform. If this happens, it would save Magento users the hassle of finding a suitable host for their online store.
Last, but not least, we believe Magento users would benefit from this all in one platform for their ecommerce ventures.
Note: The changes above don’t reflect the official views of either Magento or Adobe.
News Spread Like Wildfire
Being one of the largest ecommerce platforms available, the news of this acquisition made headlines across the web. Several blogs mentioned under have also covered the news;
Digital Commerce 360 said:
This is the future of e-commerce—experience-driven commerce
Bloomreach said:
First, we should expect a lot of technology incongruence from Adobe
Ecommerce-platforms said:
The merger might give rise to an exceedingly holistic Magento 3 optimized for both B2C and B2B environments
Community Response on Twitter
We have filtered tweets for you showing a much clearer picture of public reactions:
We’re excited to share that #Magento is now part of @Adobe. You can read more about today’s big announcement. https://t.co/YydmQJqy4M pic.twitter.com/h1vo0H90Ut
— Magento (@magento) June 19, 2018
@ecommerceaholic @mjasay I think it’s time for a YouTube live follow up???????
— Bryan Siegel (@BryanSiegel) June 19, 2018
So excited about Magento joining the Adobe family.
— Charlie Shafton (@cshafton) June 19, 2018
Probably a slow death for Magento just like all the Macromedia Products before it..
— michael visintainer (@mikevisintainer) June 20, 2018
Congrats ?
— @Pradeep (@genicpradeep) June 19, 2018
?
— Ma. Andreína Goitía (@sinlentesrojos) June 19, 2018
Congrats to the @magento team! https://t.co/zbbXyfD36j
— Josh Williams (@joshdw1) June 19, 2018
Congrats @magento @adobe and wish that this acquisition will make Magento more successful ?
— Syed Muneeb Ul Hasan (@syed_muneebb) June 22, 2018
Excited to join the @Adobe family! Read more about today's big announcement: https://t.co/Hm97C8iBt3
— Mark Lavelle (@mklave1) June 19, 2018
Congratulations to all the team!
— Syed Muneeb Ul Hasan (@syed_muneebb) June 22, 2018
Congrats to all the team at @Magento !
— Karen Baker (@wsakaren) June 20, 2018
Congratulations Mark & The Team!
— Fayyaz Khattak (@fay_khattak) June 19, 2018
Congratulations, Mark! Amazing run!
— David Marcus (@davidmarcus) June 19, 2018
Fabulous Mark! Great news for everyone!
— Libby (@lumineaula) June 19, 2018
congratulations!
— Congratulatron (@congratsbot) June 20, 2018
Kudos to you Mark, and obviously your team. This exit is not a small feat and I am sure you will be very much in demand as CEO and why not, as investor too (both PE & VC). You are a very smooth operator ?
— Ossy (@ospadano) June 19, 2018
https://twitter.com/aamod_sathe/status/1009069122938761222
Congrats, Mark and the whole team!
— Ahrey Smith (@AhreySmith) June 19, 2018
Announcement #mm18de : @Adobe bought @magento : its official: transaction completed. Video of announcement here #ecommerce #magento #adobe pic.twitter.com/modfv2ZjMx
— Lars Ax. / axperience cloud (@axcommerce) June 19, 2018
It's official. Welcome to the family, @Magento. Excited to have you a part of @AdobeExpCloud. https://t.co/ja6hWpSCHB pic.twitter.com/vw4d3HuS9p
— Adobe (@Adobe) June 19, 2018
Thanks! Excited to be part of the Adobe family & looking forward to what we can achieve as one company and one global community!
— Magento (@magento) June 19, 2018
Welcome to all @magento partners as well ?
— Virendra Sharma (@virendra1982) June 19, 2018
WHAT DOES IT DO???
— Sandee Cohen (@vectorbabe) June 19, 2018
It does ecommerce :)
— Artem Kuznetsov (@its_n0t_w0rking) June 19, 2018
Sad Adobe posted It's Official tweet but never linked to explain Magento. I had to do a search using Google to find the original press release where Adobe announced they were going to acquire Magento—@Adobe don't make people work so hard to find out what you're doing
— Sandee Cohen (@vectorbabe) June 19, 2018
https://twitter.com/StevenS97984601/status/1009542362283028481
Interesting choice of color, that orange that turns into red #magento #adobe ?
— Ossy (@ospadano) June 19, 2018
Hope the axe will not fall on the community edition which is the force behind @magento's market share.
— Contractor Hari Prasad S (@HariTVT) June 20, 2018
@adobe @magento congrats! so can we expect integrated webshops for adobe-portfolio now?
— Leon Kerpel (@Ley_On) June 20, 2018
Congrats team @Adobe and @magento ! Can’t wait to see what this merger would bring.
— iPurav (@Purav_Mehta) June 19, 2018
Adobelations
— Robert Male Photography (@RMalePhotos) June 19, 2018
Congratulations to Adobe and Magento!
— Vision Literacy (@VisionLiteracy) June 19, 2018
Welcome to the team!
— Spencer Kellis (@spencerkellis) June 19, 2018
Wooooooohhhhhh ??❤️❤️
— Produtor sem produção (@eddskt) June 19, 2018
Wow. Amazing!
— Federico Jacobsen (@fjacobsen) June 19, 2018
https://twitter.com/UraShowno/status/1009060680836763649
Another open source platform (#Magento) gets acquired by a corporate giant (#Adobe).
Hope they'll keep it open and not go the cathedral way! https://t.co/QXXfxNGBGj— فيجيش (@_vijesh) June 22, 2018
#Magento acquired by #adobe it may present some simplicity for Magento #website #designers
— Yogesh Trivedi (@yogisfunda) June 22, 2018
#Magento #Adobe @magento @Adobe pic.twitter.com/9RFMQoQAtq
— Rishabh Rk Rai (@rishabhrkrai) June 21, 2018
Visiting #adobe #HQ #Amsterdam. New future office #Magento The Netherlands ?#europlaza pic.twitter.com/wI6GsUOoqG
— Ray Bogman (@raybogman) June 21, 2018
#Adobe Completes Acquisition of #Magento #Commerce! https://t.co/nyOF37O5WY
— cWebConsultants (@cwebconsultants) June 21, 2018
Two Become One: #Magento, an #Adobe Company – https://t.co/L3U3rl7uiq via @PRFTDigital
— SEEkers Sàrl (@SEEkersSarl) June 20, 2018
Back of the WSJ today #Magento #Adobe pic.twitter.com/ynfv6QNEWJ
— Mike – eCommerce Guy (@MikeEcomGuy) June 20, 2018
It’s official! Magento is now an Adobe company. What next?https://t.co/KJb15vz771#magento #adobe #ziffity pic.twitter.com/sWPnppbhFF
— Ziffity (@Ziffity) June 20, 2018
Now more than ever #ADOBE strategically positioned to deliver contextualized commerce experiences that will help each customers transform into experience businesses with ADOBE #Magento. https://t.co/qZG3f3CR71
— Pattronize InfoTech (@Pattronize) June 20, 2018
It's official!
Acquisition of Magento is complete and #Magento Commerce is now an #Adobe company.
See: https://t.co/JkXaaOCtCB > pic.twitter.com/mMS5xt1xyy— Nethues Technologies (@nethues) June 20, 2018
#adobe welcoming us at our #magento barcelona office. @magento pic.twitter.com/1VHEoguYSS
— Rubén Cougil (@rcougil) June 20, 2018
#Magento is Now Part of #Adobe https://t.co/aMZ2zWlIlR
— Santhosh P (@imSanthoshP) June 20, 2018
#Magento is now a part of #Adobe !! So Which one is better name for Magento?
?#SetuBridge— SetuBridge (@SetuBridge) June 20, 2018
so excited about this! #magento #adobe #ecommerce #techlife https://t.co/xMgmD2nEZ5
— charlotte midgley (@charlotte6385) June 20, 2018
https://twitter.com/techpapa_in/status/1009313245595947008
Fun way to start day by welcoming @magento to @Adobe #Magento in LA office #adobe #adobelife pic.twitter.com/1a70jbGUYa
— Donna Morris (@DonnaCMorris) June 20, 2018
https://twitter.com/JessEss826/status/1009219856565227520
Welcome :)#Adobe #Magento #ecommerce https://t.co/QISP7blR9W
— Mário Rui Silva (@marioruisilva_) June 19, 2018
It's official! #Adobe acquires #Magento ? I'm kind of feeling happy for some reason, most likely because Adobe is going deeper into tech/web world
— Mohamed Kawsara (@mkwsra) June 19, 2018
IT'S OFFICIAL PEOPLE. #Magento #Adobe #Mageobe #MM18DE pic.twitter.com/E1vQ2dNEfS
— Rebecca Brocton (@RebeccaBrocton) June 19, 2018
Adobe Completes Acquisition of Magento Commerce #magento #adobe #ecommerce #smallbiz #smallbusines #onlineretailer #retailhttps://t.co/mP8nnOqOgf
— Richard Meldner (@richardmeldner) June 19, 2018
Today's acquisition of @Magento by @Adobe in tweets. So much happened and so quickly… #Magento #Adobe https://t.co/sGC55TT7CV
— Nexcess (@nexcess) June 19, 2018
It’s official! We are an Adobe company! ❤️?❤️? #magento #adobe https://t.co/49xPtBEWfT
— Maura (@MageMaura) June 19, 2018
It's official — #Magento is now an #Adobe company! An exciting time in #digitalcommerce & #CX for the @magento teams, organization, & most importantly our clients, partners, & #ecosystem. https://t.co/2yDKfrc36R
— Timm Henderlight (@timminc) June 19, 2018
#Magento, an #Adobe company!!!! Wooooot!!!!!!! @magento @Adobe #AdobeLife #MagentoLife pic.twitter.com/6GoQiwxweW
— John S (@ivy00johns) June 19, 2018
Great to hear @Adobe have completed their acquisition of @magento #commerce | via Adobe Newsroom https://t.co/nNmSLeElmU #adobe #magento
— Redbox Digital (@redboxdigital) June 19, 2018
It's a fact now, I am a part of the Adobe family now! #magento + #adobe = #family
Excited to join the @Adobe family! Read more about today's big announcement: https://t.co/nGkR2X7CHX https://t.co/Ua9DaN8j0P— Ray Bogman (@raybogman) June 19, 2018
Welcome #Magento to the #Adobe family! https://t.co/6wou02CUlZ
— John Watton (@jwatton) June 19, 2018
With #Adobe making a clear push in #WebDevelopment space with acquiring #magento, it is quite evident that #businesses need to #disrupt in order to be #sustainable
— Shashi Shankar Ghosh (@shashishankar) June 15, 2018
Penny for Your Thoughts?
Let us know what you think about the future of Magento after this acquisition. Feel free to drop your feedback below!
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