Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.
Have you given much thought to how you can contact your customers once they have ordered from your online store? For many merchants, email is of course the first option. It is cheap and almost free. Businesses in the ecommerce industry use this strategy because everyone has an email address. But that is exactly the problem! Everyone else uses email as well, so your communications with your customers get buried. SMS, or texting as we usually call it, can give you a winning advantage in today’s most competitive ecommerce industry. Modern buyers are more demanding than ever. The customer wants a shopping experience that is smooth, fast, hassle free & provides quick responses to the problems. Mobile text messages also help you to meet your planned expectations and deliver outstanding experiences that keep customers coming back to your store. Online merchants should use SMS service in the same way that they use email services. 90% of world’s population owns a mobile phone and can receive a text message in a very short time. People also like read and to respond to text messages more than any other form of communication system. The FireText Team wrote in their SMS Marketing Guide:With an advancement in the usage of smartphones nowadays, online store owners should seriously consider adding SMS service into the digital experience they provide to clients/users. And if your online store uses Magento as your ecommerce platform, there are quite a few modules available. One of the most robust modules for sending SMS via the Magento platform, Mage SMS provides an extensive list of controls and customizations from medium to large level Magento stores. This free Magento module is available in multiple languages & it is currently very familiar with Magento users and store owners. Mage SMS is a powerful Magento module that helps you to notify your buyers and admins via SMS during several events in your Magento store. It also contributes to target your various SMS campaigns. The module is entirely free; it has no integration cost and no monthly or weekly charges. You only have to pay for outgoing SMS charges. You can send SMS worldwide using Mage SMS module. Their prices are among the lowest in the market.“SMS gives you a greater ability to keep customers informed in a way that’s personal and relevant to them, enabling you to engage with them throughout the order process. This not only leads to increased satisfaction – but also increased sales.”
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