“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- Jeff Bezos, Founder of Amazon.com
“I don’t create companies for the sake of creating companies, but to get things done.” – Elon Musk, CEO & CTO of SpaceX, Investor in PayPal
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”- Joel Anderson, Walmart CEO
“Communications is at the heart of ecommerce and community.”- Meg Whitman, President, and CEO of Hewlett-Packard
“Create content that teaches. You can’t give up. You need to be consistently awesome.”- Neil Patel, co-founder of Crazy Egg and Kissmetrics
“Ecommerce leaders will have to keep with these changes (and others) to survive and stay ahead.”- Linda Bustos, Ecommerce Expert from Get Elastic
“In ecommerce, your prices have to be better because the consumer has to take a leap of faith in your product.”- Ashton Kutcher, Actor, producer, model, investor
“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” -Donald Porter, British Airways
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy, co-founder of Ogilvy & Mather
“Amazing things will happen when you listen to the consumer.” – Jonathan Midenhall, CMO for Airbnb
“Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” – Anthony Volodkin, founder of HypeMachine
“Always deliver more than expected.” -Larry Page, co-founder of Google
“Chase the vision, not the money; the money will end up following you.” –Tony Hsieh, CEO, Zappos
“If you’ve made sure your product is super-valuable to the customers, when customers get the message from you that their card is going to expire, has expired, or their payment otherwise failed to go through, they’ll drop everything and update their card so they don’t miss a beat with your product.” – lincoln Murphy ( a known customer success consultant and keynote speaker)
“Over-developed websites are slow to load. This directly impacts conversion rates. No matter how cute the treatment, if your home page requires a “Loading” message, you’re probably in trouble.” – Brian Massey (founder for Conversion Sciences and author for Your Customer Creation Equation)
“Ecommerce businesses can improve their conversion rate by looking at SaaS companies. SaaS companies focus on consumer education which is where they give customers the information they need at the time they need it. If ecommerce businesses incorporate it, it can improve customer experience which will have positive results on the company. They can do it through having a page dedicated to FAQs and buyers’ guides that are useful if a business deals with multiple products.” – Kaliegh Moore (a well known and appreciated freelance writer, mentor for creating compelling blog content for emerging markets)
“Market-specific customer care – e-business leaders must understand how customers want to interact with their brand for customer service. Customers’ reliance on different service channels (e.g., call center, email, online chat, and social) vary by market, and well localized websites will dedicate resources to channels relative to local preference.” – Lily Varon (an analyst serving digital business strategy professionals and inspiring customer success personnel)
“One key benefit of personalizing messages is that it recognizes the customers as individuals. By marketing one way to prospects, another way to those that have already purchased a product, and another way to long-term, high-value customers you can make your marketing messages far more compelling and effective. Customers will also appreciate the personal touch, and you’ll stop them driving them away by bombarding them with messages which aren’t relevant to them.” – Dave Chaffey (author of five successful business books on Digital Marketing, Strategy, Implementation, and Practice).
“Don’t forget about those people who have spent their hard-earned money with you. They could be responsible for substantial online sales later down the line. Treat them like your family and take them with you on your journey.” – Matt Thorpe (founder and senior director of M.Thorpe & Associates Inc. a company committed to conflict resolution, learning and coaching services).
“The key to success for ecommerce retailers is to provide exceptional shopping experience and customer service. You need to put your customers first and ensure that they don’t go through any trouble while trying to buy from you. This means if they have any issues or questions while shopping and can’t find the answer or solution immediately, you’ll need to deal with it as quickly as possible.” – Shane Barker (the #1 rated digital marketing consultant for developing a successful digital marketing plan for more customers).
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