{"id":8910,"date":"2018-06-22T15:03:12","date_gmt":"2018-06-22T14:03:12","guid":{"rendered":"https:\/\/magenticians.com\/?p=8910"},"modified":"2023-06-01T14:33:10","modified_gmt":"2023-06-01T13:33:10","slug":"ecommerce-trends","status":"publish","type":"post","link":"https:\/\/magenticians.com\/ecommerce-trends\/","title":{"rendered":"Ecommerce Trends That Will Dominate the Second Half of 2023"},"content":{"rendered":"<p style=\"font-size: 13px;\"><strong>Disclaimer:\u00a0<\/strong>Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.<\/p>\r\nOne of the most fascinating things about the digital world is that there is nothing constant here. Whether they are trends, strategies or policies, they keep evolving, challenging marketers and businesses to come up with something new.\r\n\r\nTake an example of both <a href=\"https:\/\/www.peerbits.com\/mobile-application-development.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ecommerce mobile app development<\/a> and the whole e-commerce industry; there are always surprises and highly innovative trends that marketers adapt to offer a superior online shopping experience to users.\r\n\r\nMary Meeker, a \u00a0renowned name in the world of internet and ecommerce, just revealed <a href=\"https:\/\/www.recode.net\/2018\/5\/30\/17385116\/mary-meeker-slides-internet-trends-code-conference-2018\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">her report<\/a> on internet trends and in the report, she claims that e-commerce sales grew 16% in 2017 compared to 14% in 2016.\r\n\r\nNowadays, there are many discussions about the introduction of technologies such as Artificial Intelligence, Virtual Reality, Drones, Voice Assistants and Google\u2019s Home Delivering. The one thing that still makes a significant impact is how your customers feel about your offerings.\r\n\r\nHere, we have discussed major e-commerce trends that will dominate the second half of 2022.\r\n<ul>\r\n \t<li><a href=\"#1\">Superior Customer Experience Matters<\/a><\/li>\r\n \t<li><a href=\"#2\">Social Commerce<\/a><\/li>\r\n \t<li><a href=\"#3\">Voice Search Will Dominate<\/a><\/li>\r\n \t<li><a href=\"#4\">Grab Those Micro Moments<\/a><\/li>\r\n \t<li><a href=\"#5\">High-Quality, Engaging and Relevant Content<\/a><\/li>\r\n<\/ul>\r\n<h2 id=\"1\">Superior Customer Experience Matters<\/h2>\r\nPopularly known as CX, customer experience is what makes a difference in whatever you do for your business. If your customers are not happy with you or your offerings, everything is meaningless. You are not going to have a good time. \u00a0If you want to outperform your competitors, you must ensure your customers are happy.\r\n\r\nAs per the report, more than <a href=\"https:\/\/dimensiondatacx.com\/executive-summary\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">84% of companies <\/a>are continually trying to improve their customer experience to gain a \u00a0competitive edge over the others.\r\n\r\nCustomer experience is a broad term, and it should not be limited to how you serve them. Ensure that customers\u2019 expectations are fulfilled to a great extent.\r\n\r\nUnparalleled customer experience will not just improve your sales and revenues; your customers will become your brand advocates and offer you more customer referrals. Also, service costs will reduce, and your customers will be loyal to you for an extended period.\r\n\r\nKeep your customers updated on the latest discounts and special offers. Ensure that they get products or services at the most competitive prices. If possible, offer free shipping services.\r\n\r\nIn 2022, if you end up keeping your customers happy, you are going to rule.\r\n<h2 id=\"2\">Social Commerce<\/h2>\r\nThere was a time when <a href=\"https:\/\/econsultancy.com\/blog\/69041-social-commerce-why-basic-bots-and-buy-buttons-are-not-enough\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ecommerce reports<\/a> suggested that social commerce will not make such a significant impact on users. Even <a href=\"http:\/\/uk.businessinsider.com\/buy-buttons-fail-to-show-return-on-investment-2016-12\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">some data<\/a> indicated it as well.\r\n\r\nHowever, Mary Meeker\u2019s report depicts something else. A survey of 1,000 US customers, 78% of 18-34-year-olds revealed that they used Facebook to discover things they wanted to shop. Even 59% said that they used Instagram and Pinterest to find what they were looking for.\r\n\r\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8911\" src=\"https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/social-ecommecre-trends-2018.jpg\" alt=\"social ecommecre trends 2018\" width=\"995\" height=\"761\" srcset=\"https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/social-ecommecre-trends-2018.jpg 995w, https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/social-ecommecre-trends-2018-300x229.jpg 300w, https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/social-ecommecre-trends-2018-300x229@2x.jpg 600w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/>\r\n\r\nAlso, the report revealed that 55% of people of all age groups said that they bought products after discovering them on social media. It does make sense.\r\n\r\nNot just that, you cannot miss social referrals either. E-commerce referrals from social media platforms have also risen from 2% in 2015 to 186% in 2018.\r\n\r\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-8912\" src=\"https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/feed-referals.jpg\" alt=\"feed referals\" width=\"1003\" height=\"755\" srcset=\"https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/feed-referals.jpg 1003w, https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/feed-referals-300x226.jpg 300w, https:\/\/magenticians.com\/wp-content\/uploads\/2018\/06\/feed-referals-300x226@2x.jpg 600w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/>\r\n\r\nWhat do these figures mean to you? You need to focus more on <a href=\"https:\/\/www.fresha.com\/blog\/how-to-grow-your-business-with-social-media\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a>. It is an opportunity you cannot miss. If you don\u2019t have a specified <a href=\"https:\/\/mediaonemarketing.com.sg\/social-media-content-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">social media strategy<\/a> for your e-commerce business, design one and start implementation.\r\n\r\nAfter the introduction of smartphones, people are spending more time on their phones, and it is the perfect time to press their doorbell.\r\n\r\nSocial media platforms will play a significant role in the e-commerce industry in the latter part of 2022. And to extract more benefits, brands are actively using <a href=\"https:\/\/tagembed.com\/social-media-widget\/\" target=\"_blank\" rel=\"noopener\">social media widget<\/a> that enables them to showcase social media feeds on website. It not only helps them to improve their online presence but also helps them strengthen their social media followings.\r\n<h2 id=\"3\">Voice Search Will Dominate<\/h2>\r\nAll giant tech companies have their very own voice assistants such as Google Assistant(Google), Siri (Apple), Alexa (Amazon) and Cortana (Microsoft).\r\n\r\nAs per the report by Christi Olson, <a href=\"https:\/\/www.campaignlive.co.uk\/article\/just-say-it-future-search-voice-personal-digital-assistants\/1392459\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">50% of all searches will be voice search by 2020<\/a>.\r\n\r\nAlso, a report by Technavio,\u00a0<a href=\"https:\/\/www.technavio.com\/report\/global-voice-recognition-biometrics-market-2015-2019\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">the voice search market will cross $601 million by 2019<\/a>.\r\n\r\nPeople are using voice assistants to find locations, to purchase items, to research about anything and even to make payments. Statistics do support the claim that voice search will dominate the e-commerce industry to a great extent.\r\n\r\nAt the introductory stage, people used to make fun of voice search, but it is not a joke anymore. You need to incorporate voice search into your e-commerce marketing strategy if you have not already.\r\n<h2 id=\"4\">Grab Those Micro Moments<\/h2>\r\nMicro-moments are nothing, but those intimate moments when people search for, whatever they are looking for are what really matter. These micro-moments might be about anything from, I am looking for, I want to, I would like to, I want to know, I want to go, I want to buy and many more.\r\n\r\nBeing an e-commerce retailer and marketer, you need to grab these opportunities to encash those moments. Believe it or not, these\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-resources\/micro-moments\/how-micromoments-are-changing-rules\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">micro-moments will rule <\/a>in this year.\r\n<h2 id=\"5\">High-Quality, Engaging and Relevant Content<\/h2>\r\nUnique, original, engaging and relevant content helps customers to make the right decisions. Content marketing offers superior fruits at the best competitive price. 78% of content managers believe that content is the future of marketing.\r\n\r\n<a href=\"http:\/\/www.stateofinbound.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hubspot<\/a> suggests that marketers who emphasize blogging get 13x more likely to get good ROI.\r\n\r\nGenerally, people want relevant information about products or services while buying. Create a product catalog or a product guide or a video. Blog about your products, services, and superior features your products offer. Write product descriptions, make tutorial videos about your products and services and <a href=\"https:\/\/visme.co\/make-infographics\" target=\"_blank\" rel=\"noopener noreferrer\">design infographics<\/a>.\r\n\r\nBe strategic while designing your content marketing strategy. Use it as a weapon, and it will create mayhem in your competitor\u2019s tents.\r\n<h2>Wrapping Up<\/h2>\r\nE-commerce trends evolve, and you need to make the right amendments to your digital marketing strategy with such trends. If you fail to do so, you might witness a setback. It is all about making your customers feel better about your brand and giving them a highly-satisfying experience every time they interact with your brand. Adapt these trends, evolve with them and see the difference.\r\n<h2>Author Bio<\/h2>\r\nPatel Nasrullah is a co-founder at one of the <a href=\"https:\/\/www.peerbits.com\/top-mobile-app-development-company-usa.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">top mobile app development company<\/a>\u00a0in\u00a0the USA, Peerbits. He devotes his time to inspiring young leaders to take the leap of faith. With an experience spanning\u00a0 10 years in Web and App development, he now gives full attention to the enterprise by offering mobility solutions about the strategic planning and execution.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<p>Disclaimer:\u00a0Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community. One of the most fascinating things about the digital world is that there is nothing constant here. Whether they are trends, strategies or policies, they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[140],"_links":{"self":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/8910"}],"collection":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/comments?post=8910"}],"version-history":[{"count":8,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/8910\/revisions"}],"predecessor-version":[{"id":14364,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/8910\/revisions\/14364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/media\/8964"}],"wp:attachment":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/media?parent=8910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/categories?post=8910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/tags?post=8910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}