{"id":2199,"date":"2018-12-28T00:00:06","date_gmt":"2018-12-27T23:00:06","guid":{"rendered":"http:\/\/magenticians.com\/?p=2199"},"modified":"2023-07-26T12:12:10","modified_gmt":"2023-07-26T11:12:10","slug":"top-reasons-use-magento-2-ecommerce-development","status":"publish","type":"post","link":"https:\/\/magenticians.com\/top-reasons-use-magento-2-ecommerce-development\/","title":{"rendered":"Why Choose Magento 2 for Ecommerce Development in 2023?"},"content":{"rendered":"PHP-based open source CMSs are blessings for website owners and empower them to manage their sites without any help from developers. WordPress, Joomla, and Drupal may be suitable choices for online storefronts with their ecommerce plugins\/extensions, etc., but when it comes to full-fledged shopping cart solution for large-scale needs, none can compete with Magento.\r\n\r\nMagento 2, with the latest features and functionalities, is an online shop powerhouse. Despite the ecommerce platform market flooded with numerous solutions with different capacities and for various purposes, Magento stands out!\r\n\r\nHere are some reasons why Magento 2 enjoys the limelight:\r\n<ul>\r\n \t<li>Flexibility<\/li>\r\n \t<li>Alluring design<\/li>\r\n \t<li>Better UX<\/li>\r\n \t<li>Sturdiness<\/li>\r\n \t<li>Security<\/li>\r\n<\/ul>\r\nEven though it is clearly superior, Magento constantly improves its product and makes it concurrent and futuristic with each new release to stay on top of the game.\r\n\r\nTherefore, developers and ecommerce <a href=\"https:\/\/www.mageworx.com\/blog\/2012\/11\/top-10-world-brands-on-magento\/\" target=\"_blank\" rel=\"noopener noreferrer\">store owners prefer Magento<\/a> and its new releases. The following traits, however, are the reason why you should seriously consider opting for Magento 2 in 2019:\r\n<h2>From an End-Users&#8217; Perspectives<\/h2>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2202\" src=\"http:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-End-users\u2019-perspectives.jpg\" alt=\"For End-users\u2019 Perspectives\" width=\"600\" height=\"600\" srcset=\"https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-End-users\u2019-perspectives.jpg 600w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-End-users\u2019-perspectives-150x150.jpg 150w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-End-users\u2019-perspectives-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n<h3>Personalization<\/h3>\r\nWith the advancement in technology comes better options like tracking shoppers\u2019 behavior, their preferences, and browsing history. Based on the data, we can offer them highly personalized experiences during online shopping. Magento 2 is equipped with such technologies and lets store owners offer personalized products, services, and marketing incentives of all kinds. These days, a good <a href=\"https:\/\/www.rapidops.com\/services\/product-development\/\" target=\"_blank\" rel=\"noopener\">product development company<\/a> ensures that their product has some strategic personalization and customization options for diverse range of customers.\r\n\r\nThus, it helps in conversion and experience enhancement for the loyal customer base. With personalization, the shopping cart can close more deals, encourage shoppers to buy more, and increase repeat business which means a high ROI.\r\n<h3>Advanced Search<\/h3>\r\nToday, a majority of online consumers are tech-savvy and love to use the search feature extensively. Therefore, it&#8217;s important to have filtered search and faceted search, etc.,\u00a0on your online stores.\r\n\r\nThe search facility makes it easy to discover products or services irrespective of the size of an online storefront. Moreover, easy-to-use and comprehensive navigation options are great for newbies.\r\n<h3>Streamlined Checkout<\/h3>\r\nTo achieve a high conversion rate, closing the deal rapidly and without any hassle is vital, and the checkout process can address to it. Therefore, Magento 2 has streamlined the checkout process that can curtail shopping cart abandonment rate more efficiently than previous versions.\r\n<h2>From a Storeowner&#8217;s Perspective<\/h2>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2203\" src=\"http:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Store-owners\u2019-perspectives.jpg\" alt=\"For Store owners\u2019 Perspectives\" width=\"600\" height=\"600\" srcset=\"https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Store-owners\u2019-perspectives.jpg 600w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Store-owners\u2019-perspectives-150x150.jpg 150w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Store-owners\u2019-perspectives-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n<h3>Usability<\/h3>\r\nPowerful tools at backend ease the use, automation, and management of order, sales, shipping, inventory, and reporting. The backend of Magento 2 enhances user experiences for the backend users.\r\n<h3>Optimization Capability<\/h3>\r\nMagento 2 has awesome features to optimize SEO and SMO parameters with modular approaches. It lets you use drag-and-drop visual merchandising for product optimization.\r\n<h3>Internationalization<\/h3>\r\nMagento 2 offers an\u00a0opportunity to go beyond national boundaries and among diverse cultures by supporting various languages and currencies of different regions of the world.\r\n<h3>Responsive Design<\/h3>\r\nWe are living in a mobile era and a big chunk of online shopping takes place on mobile devices. Therefore, mobile friendly Magento 2 offers the opportunity to have a\u00a0responsive design for seamless user experiences across the screens.\r\n\r\nCross-platform compatibility, cross-browser compatibility, and device form agnostic capability of Magento 2 makes it fit for the new era.\r\n<h2>From a Developers\u2019 Perspectives<\/h2>\r\n<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-2204\" src=\"http:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Developers\u2019-Perspectives.jpg\" alt=\"For Developers\u2019 Perspectives\" width=\"600\" height=\"600\" srcset=\"https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Developers\u2019-Perspectives.jpg 600w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Developers\u2019-Perspectives-150x150.jpg 150w, https:\/\/magenticians.com\/wp-content\/uploads\/2016\/08\/For-Developers\u2019-Perspectives-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\r\n<h3>Open source<\/h3>\r\nMagento 2 has all the benefits that an open source ecommerce platform should have. It lets developers leverage templates, extensions, modules, widgets, documentations, training, and consulting services, etc., offered by ever-growing Magento community to build user-centric ecommerce storefronts.\r\n<h3>Easy integration<\/h3>\r\nToday, we have a variety of databases, and with the introduction of Big Data with NoSQL-like databases, it has made integration challenging for <a href=\"https:\/\/escale.agency\/ecommerce-web-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce developers<\/a>. Magento 2, however, is making it easy to integrate data, third party tools, and services including web\/cloud services without any conflict.\r\n<h3>Compatibility<\/h3>\r\nBeing PHP-based open source, Magento 2 offers compatibility with the latest version of PHP and its frameworks including Zend. It works fine with major databases including MySQL, Oracle, and Hadoop, if required.\r\n<h3>Speed<\/h3>\r\nIt has been estimated that Magento 2 gives 20% more speed\/performance compared to the previous version.\r\n<h3>Smoothness<\/h3>\r\nEcommerce developers love hassle-free programming, and Magento 2 has JavaScript library as default jQuery library. Thus, it avoids jQuery &amp; Prototype conflicts while developing innovative features and functionality.\r\n<h3>Security<\/h3>\r\nMagento 2 is more secure than previous versions because it has changed the structure of directories in the source. Now, it has removed skin folder from the root directory, so it has only 5 folders in root directory against 9 in the previous version.\r\n\r\nMoreover, it has created a new directory as \u201cPub\u201d and shifted folders like JS, SKIN, ERROR, etc., from root directory into it. Thus, it has made tough to steal or hack codes directly from the root directory for mischievous elements on the web.\r\n<h3>Rapid Development<\/h3>\r\nMagento 2 comes with the concept of \u2018View in Module,&#8217; so it removes complexity and reduces <a href=\"https:\/\/www.rb.com.au\/services\/web-design-sydney\/\" target=\"_blank\" rel=\"noopener noreferrer\">website development<\/a> time considerably. This concept of view saves developers from defining the configuration and helps in the creation of view that can start work immediately.\r\n<h3>Flexibility<\/h3>\r\nMagento 2 offers a\u00a0component based structure of modules that enhance flexibility and performance of ecommerce website. Unlike component-oriented architecture, modules offer freedom for developers to enable or disable components as per requirement.\r\n\r\nThus, you can keep the codebase clean and high performing and ensure more flexibility against older versions.\r\n<h2>Conclusion<\/h2>\r\nOnline business is becoming challenging and complicated with time and advent of technologies. Now, mobile internet is ubiquitous and online shopping while on the go is trending.\r\n\r\nModern online shops need to equip themselves with an arsenal of features to meet the ever-increasing expectations of new generation shoppers. Flexibility, performance, security, advanced shopping experiences are some distinguishing features and functionality is what you get with Magento 2, which is ultimately making it an unbeatable choice in the ecommerce platform category.\r\n\r\nIf you choose Magento 2 for your <a href=\"https:\/\/appkodes.com\/ecommerce-script\/\" target=\"_blank\" rel=\"noopener\">eCommerce website development<\/a>, you must have an excellent team of experienced developers who is able to provide the best\u00a0<a class=\"c-link\" href=\"https:\/\/webdesksolution.com\/magento-web-development-company\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/webdesksolution.com\/magento-web-development-company\/\" data-sk=\"tooltip_parent\">Magento website development services<\/a>. Moreover, explore the hidden treasures of Magento 2 for you. Happy selling!\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><em>About Author<\/em><\/p>\r\nTarang Vyash is a Head of Development Team at <a href=\"http:\/\/www.magecommercestudio.com\/magento-ecommerce-design-company\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mag Ecommerce Studio<\/a>, the Leading Magento Website Development Company. He has been in the industry for last 15+ Years.","protected":false},"excerpt":{"rendered":"<p>PHP-based open source CMSs are blessings for website owners and empower them to manage their sites without any help from developers. WordPress, Joomla, and Drupal may be suitable choices for online storefronts with their ecommerce plugins\/extensions, etc., but when it comes to full-fledged shopping cart solution for large-scale needs, none can compete with Magento. Magento [&hellip;]<\/p>\n","protected":false},"author":1017,"featured_media":2206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[117],"_links":{"self":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/2199"}],"collection":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/users\/1017"}],"replies":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":9,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"predecessor-version":[{"id":14389,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/posts\/2199\/revisions\/14389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/media\/2206"}],"wp:attachment":[{"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magenticians.com\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}