{"id":12458,"date":"2019-09-06T13:20:32","date_gmt":"2019-09-06T12:20:32","guid":{"rendered":"https:\/\/magenticians.com\/?p=12458"},"modified":"2024-04-02T08:22:03","modified_gmt":"2024-04-02T07:22:03","slug":"nonprofit-email-marketing","status":"publish","type":"post","link":"https:\/\/magenticians.com\/nonprofit-email-marketing\/","title":{"rendered":"How to Run an Email Marketing Strategy for Nonprofit Organizations"},"content":{"rendered":"Email marketing is one of the best way to stay connected with your audiences and helps in increasing sales and conversion rates.\u00a0<\/span>\r\n\r\nLet me start by saying that email marketing – despite the predictions that hinted at it being dead and gone by now – is still reigning supreme. And how could it not, since it\u2019s the most effective and affordable communication channel, with an <\/span>ROI of 3800%<\/span><\/a> on average?<\/span>\r\n\r\nIt makes sense if you think about it. An email address is like a home address, only it\u2019s free and most people have more than one – a business email<\/a>, a personal email and so on and so forth.<\/span>\r\n\r\n\"email\r\n

(<\/span>Source<\/span><\/a>)<\/span><\/p>\r\nThe graph above shows how many emails are being sent and received worldwide <\/span>daily<\/b>, with estimated predictions for the years to come. The numbers are in billions; this gives email marketing a huge potential, but only if done correctly through an <\/span>email marketing platform<\/span><\/a>.<\/span>\r\n\r\nBut email marketing for Nonprofit Organizations (NPOs) is not an easy task to carry out. Especially since NPOs don\u2019t have a product to sell, per se. Rather, their aim is to educate and help, without sounding desperate or needy. And while subscriber(s) will open the email if they recognize the address of the sender, the end goal is for the e<\/span>mail marketing<\/span> to achieve something. What would that something be, though?\u00a0<\/span>\r\n\r\nThat\u2019s a tricky question, and it has to do with the goals you will set and what you\u2019re aiming for, in the end.<\/span>\r\n\r\nWhen you plan or make improvements to your<\/span> email marketing <\/span>strategy, these tips can make a big difference in your ability to keep your subscribers intact.<\/span>\r\n\r\nEmail marketing <\/span>is a powerful strategy for any kind of goal you may set and any kind of business in general, as it can improve the company\u2019s relationship with the subscribers, help inform your prospects through your <\/span>email newsletter<\/span><\/a> by sharing social proof (testimonials, anyone?) or important courses of action your NPO decides to take.\u00a0<\/span>\r\n\r\nAll in all, <\/span>email marketing for nonprofit <\/span>can help you show, with actual numbers and some great storytelling, why your cause is something your subscribers need to be on the lookout for.<\/span>\r\n\r\nBut let\u2019s move on to what kind of strategies an NPO can make use of, in order to use email marketing\u2019s basic principles to its benefit and serve its cause.<\/span>\r\n