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5 Custom Ecommerce Solutions to Attract More Customers

Custom Ecommerce Solutions

Disclaimer: Magenticians does not necessarily agree with the views expressed in this guest post. They are presented to bring to light all diverse views in the Magento and general ecommerce community.

With a large number of individuals searching for information on the best ways to effectively launch an online store, I figured it was time to lay out the five most important factors you need to focus on for discovering success in the internet business world.

It doesn’t really make a difference whether or not you are utilizing an out of the box solution like Magento or any other custom ecommerce solution, these tips can be applied to bring out the best in almost any online business regime.

1. Make an Affiliate Program and a Client Referral Program

The first in the list of custom ecommerce solutions is affiliate program and a client referral program. The cost of advertising is always high, particularly if your product is in a competitive niche. To help dominate the targeted niche, the best approach is to drive sales by creating an affiliate program that attracts the top affiliate advertisers and create client referral program in the process, making it appealing to your customers and increasing chances of making more sales.

2. Spend Advertising Dollars

I always recommend concentrating on only two types of paid advertising when you’re a  beginner. If you go for more than one, you’ll end up spending more while getting less.  We don’t want that, do we?

Two of the most promising ways are Facebook promotions and PPC advertising using Google AdWords in terms of creating more potential for traffic.

Utilize Facebook to pull in Custom Ecommerce Solutions that don’t recognize what they need to purchase, and Google AdWords to focus on those customers that do. Let me explain;

If somebody is on Facebook, they aren’t precisely searching for a specific product. They didn’t log in to their Facebook account saying, “I seek a promotion for a pair of  shades.” But, if you target effectively, you can put your advertisements before individuals that are probably occupied with what you are offering. On the off chance that your promotion is convincing, and your offer is substantial, you can create sales along these lines.

For a custom ecommerce solution, Google AdWords is unique because it has a much better, and a deeper targeting ability which can be used to market to a specific audience. Somebody may google “dark UV blocking shades” since they aim to buy a couple. With suitable keywords offering, you can offer those individuals with the buyer before an offer that matches their needs.

3. Spotlight on One Product Line or One Single Product to Begin

You don’t have to focus on the number of products on your site. Just choose the best ones to sell. It needs to handle an issue or be of some convenience. I see many individuals attempting to launch online business stores that rival  Amazon, with a few classes and different products in each.

It’s vastly improved, to begin with, a  product, or a little line with a couple of various products. This enables you to ace advertising and promotion, and afterward, once the income is satisfactory, you can invest more in advertising and help spread the word about your store even more.

One of the most straightforward approaches to blow through your advertising spending plan is sending visitors to the store’s landing page with the intent that they will look through your store and discover something they like. This might never happen in the beginning, because purchasers are not that enthusiastic to spend their money or trust a website’s credentials when it’s relatively new.

However, you need to send them individually to a product they showed enthusiasm for in the beginning, and then confine your contributions by focusing on drawing in those buyers first.

4. Endeavour to Recuperate and Convert Customers Abandoning Your Cart

Just because somebody adds a product to your shopping basket, it doesn’t mean the deal is done. There are countless reports online that show shopping cart abandonment rates are in the vicinity of 60% and 80%, which is way too high. You need to realize that the majority of your customers will, at some point attempt to leave before they finish with the checkout procedure.

Along these lines, it’s crucial that you have a type of process set up to stop the abandonment, and convert that individual into a deal. There are lots of plugins and tools that are pre-determined to help with this since it’s such a typical concern confronting each store proprietor.

Try to have such a convincing offer, to the point that the shopper is interested, as opposed to proceeding with their leave design. Whatever you choose to offer, it should be a moment, and you have to make it exceptionally straightforward for the customer. Never influence them with the need to search their email for a markdown code, since that is a further progression that will diminish the chances of them taking you up on your offer.

A popup that says, “Don’t leave now … we have a 10% off coupon just for you”. Click here to take us up on this offer” attempts process for the buyer to take action. Even though the offer relies on what you are offering, it can be something that is difficult to leave behind or forget, as the more tempting the proposal is, the more individuals will nibble.

5. Offer a Subscription Option

Now the last in the custom ecommerce solutions list is offering a subscription option.  If your product is something that needs to reorder, you should make it simple for your customers by offering a subscription option. This is a win/win situation for both you and the customer. With a  discounted price for joining a subscription option, and you get a rehash client on autopilot that you don’t need to market to again and again. This not only helps save more on advertising to certain shoppers but also help build brand loyalty.

The Dollar Shave Club offers disposable razors, delivered to your entryway consistently. This being something that you would need to go out and purchase almost every month,  they offered them cheaper and delivered to you. It’s a noteworthy convenience, and the reason their subscription show was so fruitful, and what helped them being bought for $1 billion. That’s the kind of customer service that customers look for nowadays. Not in terms of delivery but something extra that they don’t expect a shop should offer but does. In terms of the Dollar Shave Club, customers were given more value for subscribing onto their services. Through word of mouth, their name spread out and helped them develop loyalty.

Author Bio

Sunny Chawla is a Marketing Manager at AIS Technolabs. A web design and development company, helping global businesses grow by ecommerce development agency. He loves to share his thoughts on Market research experts, Social Media Marketing Services, Game Design Development and Digital Marketing etc..

 

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